There are two things that e-business owners hate, one –abandoned shopping cards and two — people not returning to their business (granted, the two do correlate). Now there may be various factors going exactly into why this is happening, but there is one factor that could be solved with ease: the shopping process. There are various online stores that bombard their potential customers with long check out forms, multistage shopping carts, and incredibly hard to understand commands. It’s more than tiresome when you’re trying to just buy one product and you have to go through what seems like 100 light years worth of pages and boxes to fill out. The more you think about it, the more you realize you’d rather be looking for a different website with what you need than checking out here. This is why one-click payments were created! To make shopping less annoying and more conversion oriented.
Germany has one of the biggest e-commerce markets in the world and enjoys the greatest e-commerce customer potential within Europe, making it the clear continental leader. Try to imagine — you can find more than 40 million digital buyers here (more than 50 percent of the domestic population) and what’s really important — the e-commerce market is still rapidly growing.
Email marketing is the unspoken (but well known) secret to convincing your customer not only to follow through with purchases but also in coming back to your online store! Most companies stop at newsletters, maybe they’ll try a little with their purchase and confirmation emails but they don’t go out of their way to use this medium in increasing conversion. Did you know that 44% of email recipients made a purchase based on a promotional email alone?
There are five different types of emails that can help your business gain more valuable customers, from thought out confirmation emails all the way to recommendation mails, there are simple steps you can take to make the best of email marketing.
Having an e-commerce website is not just about making sure that you have more customers, you sell lots of products, or that your website looks trendy. E-commerce first and foremost is based on safety. KISSmetrics created a great infographic to show a couple steps in making your business the best it can be for your customers and you! Check out this Road Map for a Trustworthy E-commerce Website:
We’re a very digital kind of world. Every month more than 1 billion unique users visit YouTube and it doesn’t stop there: we spend roughly 4 billion hours monthly on YouTube! That’s not a small figure, which is why it’s worth every second of a company’s time to create a brand video. There are 5 types of videos that can be singled out, some are more elaborate while others are quite simple. Some are so bad that they’re actually great! The more people talk about what you’ve done, the more people will come to get your product or service. Check out the 5 ways to catch peoples attention:
When you first think about starting your own online store, you need to start by picking the right ‘engine’ to drive your shop. In picking a solution that suits your business you can pick one of three approaches – a free mainstream e-commerce platform, purchasing a full SaaS based online shop package, or programming your own store with all the functions you’ve always dreamed of.
Making your business trustworthy is not a chore but an art form that everyone should be eager to take on. Most people think that once their SSL and PCI are in check you don’t really need much more. However, most people fail to realize that so far they’ve gained the trust of banks, institutions and payment gateways, but what about customers? Most customers have no idea what PCI DSS (Payment Card Industry Data Security Standard) means what SSL (Secure Sockets Layer — This allows for data/message confidentiality) does.
So, what’s left? Making your business known, reliable, and open. There is a rumor going around that social media is pretty much the death of a business because people bash, whine and make a business look unreliable. But as the saying goes — don’t believe everything you hear! Social media can make your business sink but it can also make your business the IT business to be a customer of!
Collaborating with PayPal came a great report about why exactly shopping abroad has become so popular. PayPal checked a series of products available in popular online shops in USA, Germany, Great Britain, Russia, China and several CEE markets. According to collected data in 2012/2013 China became one of the most popular online shopping destinations, placing ahead of USA and joining EU. In Europe, UK and Germany gained most credit and became relevant destinations for online acquisitions.
According to PayPal’s data, the biggest increase was posted when it came of payments towards UK stores, up 32% compared to previous year, while the ones made towards Chinese e-stores increased by 28%. The same growth was seen when it comes of payments made through PayPal by Polish users in German stores — up to 28%.
Every online store wants to be a success story, but what exactly does one do to make their store the very best? Well, there are seven simple steps that can help every business owner make their store desirable. From product/service descriptions all the way to good, clean web design. Some of these steps may seem just too easy or good to be true, but you’d be surprised how many of us forget that those are the keys to making our store popular and rich with customers. So let’s jump in: