Sociologist and researcher, particularly interested in what happens at the interface between individuals and society, nature and culture. Fan of commercials- claims that ads are Art! Admires pure form in any field of art. At PayLane responsible for good visibility, audibility, readability and brand presence. Thinks about new markets, channels and partners. Open to any form of cooperation.
After work - follower of the slow food movement. Always finds time to support NGOs.
Smartphone or tablets are not only practical devices that make our life easier. You can stay online for (almost) a whole day, check the route to any destination, measure time and distance you run etc. But mobile device let us also buy wherever we are. Imagine what opportunities they give to your business!
Collaborating with PayPal came a great report about why exactly shopping abroad has become so popular. PayPal checked a series of products available in popular online shops in USA, Germany, Great Britain, Russia, China and several CEE markets. According to collected data in 2012/2013 China became one of the most popular online shopping destinations, placing ahead of USA and joining EU. In Europe, UK and Germany gained most credit and became relevant destinations for online acquisitions.
According to PayPal’s data, the biggest increase was posted when it came of payments towards UK stores, up 32% compared to previous year, while the ones made towards Chinese e-stores increased by 28%. The same growth was seen when it comes of payments made through PayPal by Polish users in German stores – up to 28%.
Opportunities to grow can be found in various places. Expanding and taking on the online business world is a great adventure, but taking part in contests like The Next Web Startup Awards can be a great way to let others hear about you! The more people hear about your business, and get to know what you do and how you do it, the greater the chance that your success story really will be a success story. Here are 5 tips to tackling the Startup awards world:
At the end of September Google announced another change of their algorithm. After Panda and Penguin it’s time for Hummingbird. For SEO specialists and business owners who care about visibility in Google search, this always means a moment confusion, planning changes, and then optimization. Especially that it was launched about a month before the official announcement. So those who saw changes in their search results now have an explanation – Hummingbird.
Awards, rankings, competitions. Who doesn’t like to win? And when your brand gets an award, it’s something more than just a medal or a statue. It’s a confirmation that your clients, business partners and fans appreciate your product. And you can be sure that you’re doing a good job developing your online business.
Spanish is one of the most popular languages in the world (second or third place, depending on source – 407 millions of people spoke Spanish in 2010 according to Wikipedia) so think of the potential that this market has!
Not only English
It is quite probable that some of your customers are Spanish-speaking people. Or they could be your customers, if you talked to them in their language. I’ve already wrote why it is worth to use customers’ language so now I can just remind the main reasons. English is considered to be an international language, modern lingua franca, but if you want to expand to domestic markets efficiently, you should speak your customers’ mother tongues. Here’s why: …
So you have decided to start your own online store. Excellent choice. But do you know what type of e-commerce platform to pick? From open source (OS) to dedicated platforms to Software as a Service (SaaS), there is indeed a variety of options to choose from. What is the best solution in your case?
Let’s go through the mentioned options with their pros and cons.
If you run an international e-business and sell goods globally, you do your best to make the purchasing process as simple and as fast as possible. When your online business is developing and the number of customers, transactions and revenues is increasing, there is nothing worse than payment limits that can stop you. But sometimes the bank can reject transactions (because of business or customer location, payments method, currencies, etc.). If a consumer lives in the UK and suddenly shops in Japan, the bank can treat it as a fraud transaction, because, for example, such card activity may not correspond with their purchasing history. It’s all in order to ensure the money’s safety. Banks sometimes reject payments when they suspect a card might have been stolen. But it’s a big problem for e-businesses. When a transaction is rejected, you lose money and customers.
How to avoid such problems?
The best way is to create more than one merchant account and integrate them in one clever payment system. And that’s what we prepared: Automatic Payment Optimizer. It is a mechanism that groups all merchant accounts of a given online business and sends money to the right one. If a bank rejects a transaction, APO attempts to send the funds to other bank accounts until it succeeds and receives a positive response. All this happens automatically and takes just a few seconds.
PayLane presents a new version of the Developer Zone – a place for developers and entrepreneurs. There, you’ll find how to easily implement payments on your website and which payment services are worth trying out. It’s more than just a documentation – we show how to implement specific actions, so you just have to choose the desired example.
You can also download e-commerce plugins, learn how to make your payment methods suit your business model or try out a request demo.
Don’t feel like reading?
No problem, here’s a PayLane Developer Zone Guide:
We often encourage to implement payments using API. This way the whole payment process takes place on your website and is fully customizable, while PayLane stays completely invisible to your customers.
If you’re just beginning your adventure with REST, get our free whitepaper. Read about REST and RESTful APIs, learn why this is the right way to go.