How many times have you tried filling out a form and groaned in frustration? Probably one time too many. Online forms are a necessity at times, but can also cause frustration. Sometimes a short sign up form can cause many problems if not done properly. Whereas a long registration form can be frustrating when everything you’ve filled in just disappears once the browser is closed. These things add up to a negative user experience – and you cannot have your users feel angry at the very beginning of your journey.
read more
Germany has one of the biggest e-commerce markets in the world and enjoys the greatest e-commerce customer potential within Europe, making it the clear continental leader. Try to imagine – you can find more than 40 million digital buyers here (more than 50 percent of the domestic population) and what’s really important – the e-commerce market is still rapidly growing.
read more
We’re a very digital kind of world. Every month more than 1 billion unique users visit YouTube and it doesn’t stop there: we spend roughly 4 billion hours monthly on YouTube! That’s not a small figure, which is why it’s worth every second of a company’s time to create a brand video. There are 5 types of videos that can be singled out, some are more elaborate while others are quite simple. Some are so bad that they’re actually great! The more people talk about what you’ve done, the more people will come to get your product or service. Check out the 5 ways to catch peoples attention:
read more
Collaborating with PayPal came a great report about why exactly shopping abroad has become so popular. PayPal checked a series of products available in popular online shops in USA, Germany, Great Britain, Russia, China and several CEE markets. According to collected data in 2012/2013 China became one of the most popular online shopping destinations, placing ahead of USA and joining EU. In Europe, UK and Germany gained most credit and became relevant destinations for online acquisitions.
According to PayPal’s data, the biggest increase was posted when it came of payments towards UK stores, up 32% compared to previous year, while the ones made towards Chinese e-stores increased by 28%. The same growth was seen when it comes of payments made through PayPal by Polish users in German stores – up to 28%.
read more
Our partners at PayPal have created this great infographic with a little insight into what mobile shopping in Poland looks like. Click to view a larger image!
read more
Over the years design has changed drastically. Even now we see how websites have transferred from realistic design onto flat design. However, most business owners don’t think about which color or type of design is now trendy, they focus on what design will attract their customers.
Satisfying customers can be a challenge because they’re individuals who don’t think alike. And whether we like it or not, 93% of our customers judgement of a website during the first seconds relies on visual appearance alone. Whereas about 42% of those users make a decision to stay on a website due to design alone. KISSmetrics made a great infographic that explaines customer behavior during shopping. That’s why this post is dedicated to good website design, a brief introduction to why color, simplicity and intuitive design is important in attracting customers.
read more
Poland has quite a huge market for all kind of e-business owners. Located in Central Europe, with rapidly growing all kind of e-commerce metrics Poland is set to take over the e-commerce industry. That’s why in this blog post we’re going to focus on what exactly is going on in Poland and why taking an interest in this country is worth your time.
read more
Whenever a customer reads their card and/or bank statements, they most likely see dates and amounts of transactions, perhaps the account balance after each of them, and – depending on the bank – maybe some additional information as well. But among this data, they surely see transaction descriptors. As the name suggests, a transaction descriptor is meant to describe a particular payment in order to help to identify the transaction.
read more
The question on everybody’s mind is – should I allow Bitcoin as a payment form on my website? This brainchild of the pseudonymous Satoshi Namakamoto has soared from zero to hero in a very short time period. Worth barely a cent in the first year of its career (2009-2010), finally reaching dollar value in 2011, nobody saw any potential in this wildly fluctuating cryptocurrency. That is, until the bubble grew to enormous sizes in 2013, at one point reaching over $1200. But what does that mean for the future of Bitcoin? That’s what we’re going to discuss briefly.
read more
I have a PayPal account – is that enough to accept payments from customers all over the world?
Many in the Internet world believe that having a PayPal account is all you need to accept payments in any part of the globe, well you might need to have some type of a card too and that’s it. Surely, now everyone from this planet will be able to pay for our services.
True or false? Well, yes and no, that depends.
This world is a very diverse one. People live in different countries, speak different languages, and more often than not, use different ways of making a payment. This goes for the offline world just as much as the online one.
read more
