Category Archives: Marketing
5 Ways Email Marketing Brings More Customers
Email marketing is the unspoken (but well known) secret to convincing your customer not only to follow through with purchases but also in coming back to your online store! Most companies stop at newsletters, maybe they’ll try a little with their purchase and confirmation emails but they don’t go out of their way to use this medium in increasing conversion. Did you know that 44% of email recipients made a purchase based on a promotional email alone?
There are five different types of emails that can help your business gain more valuable customers, from thought out confirmation emails all the way to recommendation mails, there are simple steps you can take to make the best of email marketing.
Get More Customers With Brand Videos
We’re a very digital kind of world. Every month more than 1 billion unique users visit YouTube and it doesn’t stop there: we spend roughly 4 billion hours monthly on YouTube! That’s not a small figure, which is why it’s worth every second of a company’s time to create a brand video. There are 5 types of videos that can be singled out, some are more elaborate while others are quite simple. Some are so bad that they’re actually great! The more people talk about what you’ve done, the more people will come to get your product or service. Check out the 5 ways to catch peoples attention:
How Social Media Can Bring More Customers
Making your business trustworthy is not a chore but an art form that everyone should be eager to take on. Most people think that once their SSL and PCI are in check you don’t really need much more. However, most people fail to realize that so far they’ve gained the trust of banks, institutions and payment gateways, but what about customers? Most customers have no idea what PCI DSS (Payment Card Industry Data Security Standard) means what SSL (Secure Sockets Layer – This allows for data/message confidentiality) does.
So, what’s left? Making your business known, reliable, and open. There is a rumor going around that social media is pretty much the death of a business because people bash, whine and make a business look unreliable. But as the saying goes – don’t believe everything you hear! Social media can make your business sink but it can also make your business the IT business to be a customer of!
7 Ways To Get More Customers
Every online store wants to be a success story, but what exactly does one do to make their store the very best? Well, there are seven simple steps that can help every business owner make their store desirable. From product/service descriptions all the way to good, clean web design. Some of these steps may seem just too easy or good to be true, but you’d be surprised how many of us forget that those are the keys to making our store popular and rich with customers. So let’s jump in:
Free Analytics Tools That Will Rock Your Business
More often than not, business owners focus on their business. That’s why they hire us marketers to figure out if that focus is going in the right direction. However, it is not about what business owners or even marketers think, it all comes down to what we know about our customers and what we know about their engagement in our content. Because the more you know, the better the chance that you will reach your customers and get valuable traffic. Now, how do I get that information? – you may ask. Simple, analytics!
Now that we’ve established how you can get information about your customers behavior, you will probably think – what do I do to get those analytics you speak of? Well friend, this is a text all about what you can use to get the best of analytics and what’s more, the free kind of analytics! There are four free analytics that I personally love using and will focus on: Google Analytics, Twitter Analytics, Facebook Insights, and my favorite of all – SumAll.
A Valentine’s Day gift from PayLane!
5 Steps To Be The Most Promising Startup
Opportunities to grow can be found in various places. Expanding and taking on the online business world is a great adventure, but taking part in contests like The Next Web Startup Awards can be a great way to let others hear about you! The more people hear about your business, and get to know what you do and how you do it, the greater the chance that your success story really will be a success story. Here are 5 tips to tackling the Startup awards world:
Why SEO monitoring is important
At the end of September Google announced another change of their algorithm. After Panda and Penguin it’s time for Hummingbird. For SEO specialists and business owners who care about visibility in Google search, this always means a moment confusion, planning changes, and then optimization. Especially that it was launched about a month before the official announcement. So those who saw changes in their search results now have an explanation – Hummingbird.
3 reasons why video marketing pays off
Marketing is a very broad and open topic that can cover pretty much anything. However, it’s the job of every good analyst to know exactly what pays off. In this post we are going to explore the three main reasons why videos are becoming so popular and worthwhile in marketing and branding.
First there was Twitter and Facebook where sharing your short thoughts was a great way to provoke customers in engaging with companies, then we had Instagram which brought on the era of imagery and visualizations, and at last we’ve moved onto videos with YouTube, Vine, MixBit and now even Instagram Videos. According to a Youon Infographic a page with just text will be looked at for an average of 48sec whereas a page with a video can drive up to 5 min and 50 sec on a website!