Email marketing is the unspoken (but well known) secret to convincing your customer not only to follow through with purchases but also in coming back to your online store! Most companies stop at newsletters, maybe they’ll try a little with their purchase and confirmation emails but they don’t go out of their way to use this medium in increasing conversion. Did you know that 44% of email recipients made a purchase based on a promotional email alone?
There are five different types of emails that can help your business gain more valuable customers, from thought out confirmation emails all the way to recommendation mails, there are simple steps you can take to make the best of email marketing.
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Making your business trustworthy is not a chore but an art form that everyone should be eager to take on. Most people think that once their SSL and PCI are in check you don’t really need much more. However, most people fail to realize that so far they’ve gained the trust of banks, institutions and payment gateways, but what about customers? Most customers have no idea what PCI DSS (Payment Card Industry Data Security Standard) means what SSL (Secure Sockets Layer – This allows for data/message confidentiality) does.
So, what’s left? Making your business known, reliable, and open. There is a rumor going around that social media is pretty much the death of a business because people bash, whine and make a business look unreliable. But as the saying goes – don’t believe everything you hear! Social media can make your business sink but it can also make your business the IT business to be a customer of!
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Each and every company has different departments that are devoted to making the machine run smoothly. From IT all the way to customer support, we’re a team of people with different abilities sent on a mission to help our customers. As a marketer who spends time mostly on analysis, research, social media, and writing, I have little contact with our customer’s problems. However, spending some time with our customer support team I have learned a great deal about how they work.
So we keep asking ourselves, how are we to provide five star support to these “outside people” and develop a long term relationship with them? Now, this text and it’s main points were laid out by Dominika who is a great “supporter” and I took it upon myself to search for more. And here it is – a list of 10 things I found to be crucial in good customer support.
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Enjoying the Holiday season one online click at a time! Here is a short infographic that shows just how we shop online once the holidays are just around the corner.
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Are you tired of your job? Maybe you lost it? Have you considered starting your own business? Read our interview with Dominika Małecka-Buźniak about unusual circumstances in which she founded her e-shop Roser.pl.
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Who wouldn’t want to be in Stacey Ferreira’s place? She responded to Richard Branson tweet, then met him with her brother in Miami and after a couple months the billionaire invested in their project. I talked to Stacey Ferreira, the co-founder of MySocialCloud about their product, security, history and future plans.
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PayLane is expanding not only when it comes to our services (remember our Affiliate and Referral Programs? DevZone? E-commerce platforms plugins?), but also our team.
Who is our latest addition? His name is Damian Winkowski and here’s what he has to say about himself:
Hi folks, my name is Damian and I am New Business Developer at PayLane – I find potential customers and create tailor-made payment solutions for them.
In my free time I am a crazy sailor (so far I’ve conquered Sweden, Saint Petersburg and Amsterdam), runner and book-reader (although I’m a fan of Walter Isaacson’ “Steve Jobs” and Gary Vaynerchuk’ “Crush IT” and “Thank you Economy”, it’s Tolkien’s LOTR that I’ve read 10 times already!) interested in positive psychology.
If you are interested in PayLane products and solutions, email me at damian.winkowski@paylane.com
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This time we’ve got something for the start-up community. If you decide to create your business it might be useful to know your potential investors’ point of view. Better listen criticism and correct mistakes now than close the project before it develops properly.
I have talked to Bartłomiej Gola, the Managing Partner of SpeedUp Group, an entrepreneur and innovator, about the future of start-ups, why great engineers fail, the difference between local and international business and how to find an investor for your start-up.
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Are you a small business technology geek? If not yet, you definitely have to talk to Ramon Ray – the most enthusiastic technology evangelist and a great source of knowledge about technologies for small businesses. He is also a funny interlocutor. We talked about the culture of running small business in the US and the rest of the world, about role of technology in small businesses and social media. Hope you enjoy reading this interview as much as I enjoyed interviewing Ramon.
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The one-click payments method is becoming more and more popular among PayLane’s clients. We allow e-businesses to offer this payment model to their customers. It makes the whole process of online shopping and payments a lot easier, faster and more convenient.
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