Germany has one of the biggest e-commerce markets in the world and enjoys the greatest e-commerce customer potential within Europe, making it the clear continental leader. Try to imagine – you can find more than 40 million digital buyers here (more than 50 percent of the domestic population) and what’s really important – the e-commerce market is still rapidly growing.
More often than not, business owners focus on their business. That’s why they hire us marketers to figure out if that focus is going in the right direction. However, it is not about what business owners or even marketers think, it all comes down to what we know about our customers and what we know about their engagement in our content. Because the more you know, the better the chance that you will reach your customers and get valuable traffic. Now, how do I get that information? – you may ask. Simple, analytics!
Now that we’ve established how you can get information about your customers behavior, you will probably think – what do I do to get those analytics you speak of? Well friend, this is a text all about what you can use to get the best of analytics and what’s more, the free kind of analytics! There are four free analytics that I personally love using and will focus on: Google Analytics, Twitter Analytics, Facebook Insights, and my favorite of all – SumAll.
Over the years design has changed drastically. Even now we see how websites have transferred from realistic design onto flat design. However, most business owners don’t think about which color or type of design is now trendy, they focus on what design will attract their customers.
Satisfying customers can be a challenge because they’re individuals who don’t think alike. And whether we like it or not, 93% of our customers judgement of a website during the first seconds relies on visual appearance alone. Whereas about 42% of those users make a decision to stay on a website due to design alone. KISSmetrics made a great infographic that explaines customer behavior during shopping. That’s why this post is dedicated to good website design, a brief introduction to why color, simplicity and intuitive design is important in attracting customers.
Every web business that’s seriously thinking about the global market, should consider accepting payments using most well-known global payment methods. If you want to sell around the globe, let me introduce you to a list of absolutely must-have payment methods.
Whenever we read any news about mobile payments, it seems like it’s always about the same things: smart phones, NFC, Square, Google Wallet and so on. If you have a similar impression, then here’s something refreshing: Moneta – a payment scheme that doesn’t require NFC, attaching anything to your cell phone or installing any apps. Actually, you don’t even need a smart phone – any cell phone will do just fine!
So how does it work? What’s the technology behind Moneta? It’s actually as simple as a phone call. And I mean it literally – data is transmitted over a voice connection!
Everyone needs to refresh his mind, get some inspiration. And it doesn’t matter whether you’re an employee or an employer. And of course everyone wants to get inspired and learn from the best. I reached for the latest book by Guy Kawasaki – “Enchantment. The Art of Changing Hearts, Minds, and Actions”. I was wondering if the former Apple’s evangelist can offer anything for small and medium businesses, any useful tips on how to make a SMB become a great one.
To be honest, reading first chapter of Enchantment I thought Guy made fun of readers. Smile truly, shake hands with eye contact, dress to feel comfortable, accept others, show your passion… Is this really “the secret” of the former Apple’s evangelist? You can read this sort of advices in many other books on business psychology or learn it at business courses. Yes, I’ve definitely heard it before. But – without discouragement – I continued reading and chapter after chapter I became more enchanted. Why?
How many times have you had to type a credit card number when you wanted to pay for something? It’s painful, isn’t it? 16 digits one by one, then check for mistakes… next payment: once again, 16 digits one by one, etc.
Card.io is a solution for everyone who’s tired of putting the whole credit card number again and again.
Are you still checking out new tools in order to find the perfect one, which will organize your work and improve productivity? If so, then I might have just the thing for you. It’s simple, looks nice, you can use it both on your computer and mobile device, it doesn’t consume your time and is very flexible. Sounds almost like too good to be true, doesn’t it?
I’ve been trying to find a decent app for a pretty long time and none would completely fit my needs. Project management tools were just too big and simple todo lists were… to simple. And it was usually faster to write down a todo list on a piece of paper than to use any of those apps. But when I learned about priority matrix, I felt that it could be pretty close to what I was looking for. And that’s how I found Sandglaz.