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Integrating With An Online Payment System

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When you’re planning to open up an online store, sooner or later you will have to decide on a payment solution. This doesn’t just mean choosing payment methods to help your business grow by letting various customers from all over the world buy, but it also means choosing the right way to integrate.

The most popular integration mechanisms are:

API – The do it yourself method

If you’re an IT buff, you know your way around different integrations, or you’re surrounded by programmers that do everything for you – API is the way to go. It is not just about integrating with a payment gateway, but also preparing a payment form for your website, where customers will input their payment information. Remember that this kind of an integration will require time, which in turn also increases the cost of implementation.

There are plenty of advantages of going with API, for instance a thoroughly designed payment form within the store is capable of greatly increasing conversion in sales. Making sure that your customers aren’t redirected to other websites when they’re paying, creating only boxes that are necessary to fill in, and liming the paying process to vital steps only, guarantees that customers won’t abandon their carts, and even more so – might want to come back for more purchases.

Using API usually comes with a couple strings attached, like the fact that having an SSL certificate is obligatory for domains where payments are accepted, you will also have to have a security certificate (PCI-DSS/SAQ A).

Payment Form

If your IT team is small or not as experienced, or you yourself don’t know that much about programming, a payment form is the perfect solution. Ready-made payment forms downsizes the developers’ work to a bare minimum  and you don’t need a lot of programming experience to successfully integrate a payment form. You do however need to remember that configuration of this type of a form is limited.

Integrating typically comes down to simply redirecting to a payment gateways’ website with the right parameters like amount, currency, transaction description, return address, and sometimes a security code. Once a payment is complete the customer is redirected back to your website. All that has to be done by the web store owner is verifying that the customer has been redirected to the right place.

Plugins

If you’re creating a store based on a ready-made shopping platform (such as Magento, osCommerce, Zen Cart, OpenCart, PrestaShop, or WordPRess), ask your payment gateway if they’re offering a ready payment form for your store. Usually payment gateways think ahead of their customers and have plugins that offer integrating through API and redirecting to a ready-made payment form.

This kind of a solution not only helps you save money, but it also saves a lot of time needed to integrate. In most cases an IT programmer is not even needed, installation and configuration of the plugin can be done through a couple clicks.

What do I choose?

Well, if you’re going to go for plugins then you have to take into consideration the fact that you will always be dependent on its creators. Every future change in the code, even if it’s for the betterment of your customers purchase experience, will be tiresome and can prevent any way of updating not only your plugin but also the entire shopping platform. Whereas integrating through API doesn’t limit your growth, the creation of new mechanisms, or adding features like single click or recurring payments in any way, however you will need programmers who know their way around integrating.

Dawid doesn't really look like a regular programmer should. He's always smiling and eating candy, no matter whether he's coding hard, designing or supporting. One thing is for sure - if he's not by his desk, he's in the kitchen ;) But after work Dawid is sometimes a bit concious stricken, so it's quite easy to meet him jogging in the local park.

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Comments:

  • Minh Trang

    4 Advantages to Using e-Wallet Payment Gateway VTC Pay to Buy Online

    VTC Pay is one of the largest online payment gateway in Vietnam. After reaching PCI-DSS certification, online merchants all across the Internet accept VTC Pay as one of their accepted methods of payments.

    Those who have never used VTC Pay may wonder why so many people use it as their only way to pay for online purchases. After you review the following 4 advantages to using VTC Pay to buy online, you will likely want to start using e-Wallet & Payment Gateway VTC Pay yourself.

    1. Credit card security:

    When you sign up for a VTC Pay account, you type your name and your mobile phone you wish to use for login VTC Pay. By paying with VTC Pay, you keep your credit card information private, meaning that you can shop without worrying about a hacker downloading your account data from your online merchant.

    2. Flexibility:

    Relieve yourself of the embarrassment and hassle of trying to purchase goods and services online only to have your credit card declined because VTC Pay supporting payment for 31 domestic banks and 03 international credit cards (Visa/Master/JCB).

    4 Advantages to Using e-Wallet Payment gateway VTC Pay to Buy Online

    3. Cost:

    One of the best reasons for using e-wallet Payment gateway VTC Pay is its cost: free. That’s right! No annual membership fees, no processing fees, no service charges. Shoppers using VTC Pay get all the powerful advantages associated with the service and do not have to pay one dime.

    4. Discounts:

    E-wallet Payment gateway VTC Pay sponsors special discounts for customers that shop with VTC Pay at selected retailers. The bottom line is that VTC Pay can save you money on the things you need at the places where you shop. To take advantage of the savings all you have to do is copy the special promo code from the VTC Pay shopping Web page and paste it into your order at your merchant’s site when you pay with VTC Pay.

    These four advantages to using e-Wallet Payment Gateway VTC Pay to buy online are enough to make you want to give VTC Pay a try. If you have never opened a VTC Pay account, go ahead and create one today!

    Looking for more information?

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