I waited patiently to interview Krzysztof Bartnik about his experiences running eKomercyjnie.pl service and magazine. I knew it would be worth it and then, finally, he came through the door! He apologized but I know online vendors have a long queue of important things to do and think about work day and night. Plus Krzysztof simultaneously runs an online service and a magazine for and about the Polish e-commerce sector, so he’s constantly training vendors, presenting at conferences and organizing national promotions like Free Shipping Day. But right now, he’s excited to talk about his e-commerce experiences.
When applying for a merchant account, you’ll be asked to fill out a merchant application. The application is typically standard across most merchant service providers with regard to the information collected on the application.
In addition to the application, you’ll be required to provide support materials as they relate to the business and owners. Required merchant account support documents are as follows:
If a company is old, it doesn’t necessarily mean it’s antiquated or out of date in any way. But it also doesn’t have to indicate its credibility. Actually, the age itself doesn’t present any value at all. However, we can suspect one thing – if a certain company managed to survive for a long time, it may mean that they’ve actually been doing something the right way.
Of course I’m not going to tell you how you can make your business last for centuries – I’d have to be a prophet or a charlatan to do this. Besides, who’s really interested in all those centuries? All we may expect is to make our business work well for us and to leave it in good condition for our children. We don’t care what will happen 5 or 10 generations later. We’ll be already gone, buried and forgotten (sorry for saying it so directly, but that’s just the truth).
Anyway, instead of advising, I’d like to do some analyzing. Let’s get a closer look on some examples of those businesses that are really, really old.
Do you have the impression, that all companies use the same template to communicate with you? I mean it’s not even that their language is similar – some phrases or even sentences are sometimes exactly the same! But you rarely even read their emails, cause they’re boring, tiring or even painful, right?
The thing is that you’re not treated like a human being. Companies tend to create a distance them and their customers. Ok, being polite, formal and professional is one thing, but it’s not obligatory in all situations. Writing good copy isn’t easy, but avoiding common “traps” in business writing might be even more difficult.
That’s why I’d like to recommend you two articles by Jason Fried from 37signals on this topic:
These are two great articles on choosing the language to communicate with your customers. And I actually don’t have anything to add here – I completely agree with what Jason states there ;) Enjoy!
Payment industry – especially recently – evolves really fast. Just read some headlines on any of the news sites: “Squareup.com is going to…”, “NFC in new model of smartphone…”, “PayPal is buying…”, etc. That’s why I think right now is the best moment to talk about the future of this industry. So, where is the payment industry going?
Right now we can consider and talk about three possible (or maybe better – obvious) directions.