“Better to be safe than sorry” – it’s a saying that contains a good piece of wisdom to follow.
When you are responsible for a growing SaaS business, it’s best not to get too much overboard with this whole trying-out-new-ideas thing. Sure. It’s exciting. But often heart-wrenching as well.
While selling your products and services online, you may want to scale your business up to other countries. And in most cases other countries means other currencies.
Choosing specific payment methods is one thing that’s crucial when you implement payments on your website. You decide to include your customers’ favorites, naturally, and those you can afford. In the end the whole business has to be profitable. Still, entangled in all these musings, it is quite easy to forget about another factor: the currency.
If your main market is located only in the USA, or in Great Britain, or in western countries of European Union, you may not be aware that money comes in different currencies. You’ll be fine using just dollars, euros or pounds. Probably you won’t have to bother with anything else. But if you’d like to go absolutely global or aim for countries that have their specific currencies, some basic analysis is not only recommended, but will simply save you a lot of money.