Across the Board

Blog on e-business and online payments.

Tag Archives: ecommerce


5 Reasons Why You Shouldn’t Go Global – Tailor-Made Online Payments

There is a common belief among global e-commerce companies that in order to make money it’s enough to let them in through a global channel, meaning implementing universal and most popular payment options.

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Expand to Europe’s Most Dynamic eCommerce Market!

Back in October we introduced wire transfers in Polish banks, which are crucial when running business in Poland. For many of you it had no significance as your business operates only in the UK, France, the Netherlands or Portugal, and you have no plans to try new markets. However, the latest Polish eCommerce report will no doubt make you reconsider your expansion plans – let us present to you some of the most interesting and impressive facts about this market from recent years and the expected figures for the near future.

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Should You Adjust Your Product To Specific Markets?

After months of preparations, countless hours spent working and analysing, you finally create your product. It has taken a lot of effort to get it done and you want to market it in the best possible way. The question is – should you keep your product the same for all countries or should you adjust it to specific markets?

Take PayLane for example. As you probably know, we offer online payments. Most people associate it with credit cards and they’re right. But (there’s always a but!) if you run an e-shop, you know very well that accepting just credit card payments is not enough, especially if you have multinational customers from around the world. And since, as cliché as it may sound, we really do want to help out our clients boost their business, we do everything to make it happen. That’s why we adjust our services according to the market’s needs.

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Want to Sell More? Be More Mum-Friendly!

Turns out the people behind those big numbers in m-commerce aren’t brokers, yuppies or geeks in Silicon Valley, but… mums. According to an infographic by BabyBump, nearly 70% of surveyed mums (there was almost 1,400 of them!) shop using their mobile devices, and 93% of them spent more time m-shopping in 2012 than in 2011. Moral? Make your shop mum-friendly – here are a few fun facts that will help you adjust your e-shop to mums’ needs.

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7 New Year’s Resolutions That Every eCommerce Business Should Make

Regardless of how prosperous your company is, there is always room for improvement. And when is a better time to change than now? In honour of 2013 we have come up with a few New Year’s resolutions – regarding your customers, employees and yourself – that every ecommerce business can, and in some cases should, follow.

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Should You Use an Ecommerce Platform to Sell Goods?

If you want to start selling online, there’s a good chance you’re thinking about opening your very own online store. But how to do it? Should you use a ready-to-go ecommerce platform or create your own system? Or maybe there’s another way and a webstore won’t be the best solution for you. This is easy to say, but if it’s your first time – it won’t be that easy to answer.

Since ecommerce is the most common case, let’s first think how to start an e-shop. Some consider ecommerce systems as just for amateurs, but that is certainly not true. Of course amateurs use them and the biggest brands don’t, but the businesses in between make the biggest part. What should they do?

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It’s Christmas Shopping Time! How Can Your Business Benefit From It?

Credit CardAs we all know, Christmas is the time of family gatherings, celebrations, eating and… shopping. And even though there’s still over a month till December 25, it’s high time you got ready for the flood of customers. A recent survey conducted by Liveperson shows that  the majority of shoppers will do their shopping in November, while 29% will do it already in October! And what’s even better, they’re feeling more optimistic this year, which may result in higher sales. How can your e-shop benefit from the Christmas shopping spree?

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How To Verify Company’s Trustworthiness?

A brand can be built using many methods. What you cannot do is not build it at all. Every business is working for their reputation by interacting with clients or partners. And it’s their opinions that usually are the most helpful when deciding about potential shopping or partnership. Most people prefer to use services recommended by their friend, so our clients’ satisfaction should be more valuable than any ad campaign, media coverage or strong market position.

How to help first time clients decide to use our services? What if we haven’t yet gained reputation of a trustworthy merchant and not all potential clients are determined enough to look us up on the internet (e.g. price comparison websites)? Of course, you can tempt them by lowering your prices, but in most cases buyers prefer to pay extra and be sure their transaction will go smoothly.

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Crisis? Not in the e-commerce industry

GlobeWhen I am reading news from the e-commerce industry, regardless of the country or the continent, it seems that it’s the only sector of the economy where crisis is not as noticeable. Hell, one might even say it’s actually… non-existent!

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22 Simple Tips To Prevent Chargebacks

Chargebacks are an inseparable part of running an e-shop and accepting online payments. However, there are certain steps you can take to minimise the risk of getting them, so take a look at the following list and protect your business from potential loss.

Information

  1. Remember that clear information can save you a lot of money and trouble.
  2. Make sure that you provide your customers with all the possible contact information.
  3. Your contact details such as a physical address and a telephone number should be clearly visible on your website.
  4. Provide accurate descriptions and images of your products.
  5. Use a clear DBA (Doing Business As) name that customers will recognize.
  6. Put your phone number on your customers’ statements. If they do not recognize your DBA, they can call you to find out who you are and why you have charged them.
  7. Be clear with your return policy, as well as your shipping policies. Make sure that customers read the policies before their order can be processed.

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