The foundation of SaaS businesses are recurring payments, correct? As a person running this kind of business, you would like it very much if all the payments kept recurring seamlessly.

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If you are a successful e-commerce marketer, your communication with clients is not only based on your website. An integral part of it is e-mail communication, which proves to be an effective way to directly reach your customers.

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Email marketing is the unspoken (but well known) secret to convincing your customer not only to follow through with purchases but also in coming back to your online store! Most companies stop at newsletters, maybe they’ll try a little with their purchase and confirmation emails but they don’t go out of their way to use this medium in increasing conversion. Did you know that 44% of email recipients made a purchase based on a promotional email alone?

There are five different types of emails that can help your business gain more valuable customers, from thought out confirmation emails all the way to recommendation mails, there are simple steps you can take to make the best of email marketing.

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