What prompted me to interview Guy Kawasaki? Well, first of all the very natural desire of meeting an author, to talk to the person who wrote something I’ve read or composed music I’ve listened to. That’s simple curiosity, I was interested what more can Guy say… Also, while reading “Enchantment”, some questions came up in my mind and I just couldn’t find right answers in the book. So, naturally, I had to ask the author! :) We talked about inspirations and enchantment process in SMB. But we also discussed Google Plus a lot – it’s the new Guy’s passion.

So make yourself a cup of coffee, sit back in your favorite chair and enjoy reading.

read more

---

Everyone needs to refresh his mind, get some inspiration. And it doesn’t matter whether you’re an employee or an employer. And of course everyone wants to get inspired and learn from the best. I reached for the latest book by Guy Kawasaki – “Enchantment. The Art of Changing Hearts, Minds, and Actions”. I was wondering if the former Apple’s evangelist can offer anything for small and medium businesses, any useful tips on how to make a SMB become a great one.

To be honest, reading first chapter of Enchantment I thought Guy made fun of readers. Smile truly, shake hands with eye contact, dress to feel comfortable, accept others, show your passion… Is this really “the secret” of the former Apple’s evangelist? You can read this sort of advices in many other books on business psychology or learn it at business courses. Yes, I’ve definitely heard it before. But – without discouragement – I continued reading and chapter after chapter I became more enchanted. Why?

read more