It’s not all about the looks. It’s what inside that counts.

Still: humans are visualizers, and in every SaaS solution design also matters.

It all starts upon registering to for a service. Those are the client’s precious first impressions. They determine the way in which a user perceives the whole experience.

They, you could say, FORM it.

(See what I did there?)

Alright, enough with cheesy beating around the bush: we are looking at forms today.

1. Basecamp

Basecamp is a popular project-management SaaS. It contains message boards, real-time chat, to-do lists, file and document storage etc.

• The ability to create an account without payment: yes
• Free customer account: yes (basic functionalities)
• Payment on SaaS page: yes
• Available payment cycles: monthly (with lump sum payment option,) annual
• Discounts for advance payment or annual plan: no
• Choosing form’s language: no
• Choosing currency: no

2. Base CRM

Base is a sales and customer management platform. It helps with tracking leads, team and customer communication and, overall, keeping all important data in one place.

• The ability to create an account without payment: yes
• Free customer account: no (14-day trial)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual, every two years
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: no

3. Box

A place to collaborate and store files. It also allows you to create shareable and concurrently editable documents without using any software.

• The ability to create an account without payment: yes
• Free customer account: yes (10 GB of storage, maximum file size 250 MB)
• Payment on SaaS page: yes
• Billing cycles: monthly, annual
• Discounts for advance payment or annual plan: no
• Choosing form’s language: yes
• Choosing currency: no

4. Buffer

A tool that helps to manage social networks from one place and schedule time when the planned content goes live. In the free plan you can schedule up to 10 posts.

• The ability to create an account without payment: yes
• Free customer account: yes (free 30-day trial and individual account with limited features)
• Payment on SaaS page: yes
• Available payment cycles: monthly, yearly
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

5. Dailymotion

Dailymotion is a video-sharing site. It has been in exists existence for 10 years already and is a well- known alternative for YouTube. It offers a lot of possibilities for content creators and advertisers, including video monetization.

• The ability to create an account without payment: yes
• Free customer account: yes (adding funds is necessary for video promotion)
• Payment on service’s page: yes
• Available payment cycles: adding 50 €, 100 €, 200 €, 500 € or a custom amount to wallet
• Discounts for advance payment or annual plan: no
• Choosing form’s language: no
• Choosing currency: no

6. Deezer

Deezer is an online music streaming service. U sers can listen to music across devices, create playlists and display song lyrics.

• The ability to create an account without payment: yes
• Free customer account: yes (free account with basic options and advertisements, 30-day free trial of premium version with necessity of providing credit card info)
• Payment on SaaS page: yes
• Available payment cycles: monthly fee
• Discounts for advance payment: no
• Choosing form’s language: yes
• Choosing currency: no

7. Dropbox

Dropbox is a file hosting service. It offers software, cloud storage and file synchronization. Files placed in a Dropbox folder on a computer are accessible from the website and mobile app.

• The ability to create an account without payment: yes
• Free customer account: yes (2 GB of space)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: no

8. Eventbrite

A platform for planning and promoting events. It’s a global marketplace with clients from over 190 countries, who use it every day to buy tickets to various events.

• The ability to create an account without payment: yes
• Free customer account: yes (Eventbrite does not charge the organizers with a fee for free events, only for paid tickets)
• Payment on SaaS page: yes
• Available payment cycles: a fee is charged upon collecting payment
• Choosing form’s language: yes
• Choosing currency: no

9. Evernote

Evernote is a cross-platform app that allows users to take notes, organize and archive them. Notes can have various forms: plain text, voice memos, photographs or even full web pages.

• The ability to create an account without payment: yes
• Free customer account: yes
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: no

10. FreshBooks

A cloud accounting software service. Allows businesses to send invoices to clients and collect money, generate reports and track expenses and billable hours.

• The ability to create an account without payment: yes
• Free customer account: no ( 30-day free trial)
• Payment on SaaS page: yes
• Available payment cycles: monthly, yearly
• Discounts for advance payment or annual: yes
• Choosing form’s language: no
• Choosing currency: no

11. GetResponse

A wide set of tools for email marketing: responsive email and form building, real-time tracking, A/B testing, autoresponders, creating landing pages and more.

• The ability to create an account without payment: yes
• Free customer account: no (free 30-day trial)
• Payment on SaaS page: yes
• Available payment cycles: monthly billing, 12-month prepay, 24-month prepay
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: no

12. GitHub

A social network that started as a developers collaboration tool. It respects intellectual property and claims no intellectual property rights over the material provided by users. (a thing other social media rarely do nowadays).

• The ability to create an account without payment: yes
• Free customer account: yes
• Payment on SaaS page: yes
• Available payment cycles: monthly, yearly
• Discounts for advance payment or annual plan: no
• Choosing form’s language: no
• Choosing currency: yes (charges only in US dollars)

13. Groove

A help desk software allowing teams to collaborate on customer emails, chats, calls and social media posts. An all-in-one ticketing system.

• The ability to create an account without payment: yes
• Free customer account: yes (free account with basic functionalities, 30-day free trial of paid version)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

14. HubSpot

An inbound marketing tool with marketing, CRM and sales software. HubSpot helps companies to control all communication channels and to gain insight into public’ s reaction to created content.

• The ability to create an account without payment: yes
• Free customer account: yes (30-day free trial of the full version available , no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: annual subscription
• Discounts for advance payment or annual plan: no
• Choosing form’s language: no
• Choosing currency: no

15. Intercom

Intercom is a customer communication platform. It offers a set of solutions such as live chat, support, feedback and marketing tools.

• The ability to create an account without payment: yes
• Free customer account: yes (after 14-day trial – live data and event tracking remains free)
• Payment on SaaS page: yes
• Available payment cycles: monthly
• Discounts for advance payment or annual plan: no
• Choosing form’s language: no
• Choosing currency: no

16. KissMetrics

Another very popular solution for gaining insight into the world of big data. Thanks to KissMetrics and their testing and analytics tools lots of SaaS companies are able to improve their products on a daily basis.

• The ability to create an account without payment: yes
• Free customer account: no (14-day trial, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly, yearly
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

17. LinkedIn

A social network for professionals. After well over 10 years on the Internet LinkedIn still is a very popular tool that lets entrepreneurs expand their network, build connections and hire employees.

• The ability to create an account without payment: yes
• Free customer account: yes (basic functionalities; 30-day free premium trial)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: no

18. LiveChat

Chats are gaining popularity when it comes to client support. LiveChat is a tool that allows creating your own chat with customized visual themes, analytics, visitor tracking etc.

• The ability to create an account without payment: yes
• Free customer account: no (free 30-day trial, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

19. LivePerson (LiveEngage)

A chat communication solution that connects brands with audiences and gathers data that can be crunched for the betterment of every online business.

• The ability to create an account without payment: yes
• Free customer account: not anymore (30-day trial, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly billing cycle with annual contract
• Discounts for advance payment or annual plan: no
• Choosing form’s language: no
• Choosing currency: no

20. MailChimp

Email marketing service with hundreds of possible integrations. Used by more than 10 million people who send over 600 million emails per day.

• The ability to create an account without payment: yes
• Free customer account: yes (basic functionalities)
• Payment on SaaS page: yes
• Available payment cycles: monthly, pay as you go (purchasing credits)
• Discounts for advance payment: no
• Choosing form’s language: no
• Choosing currency: yes

21. Microsoft Office 365

Among all new services there are some old acquaintances. You can now subscribe to applications you used to buy all your life as a standard software. Even Word became a SaaS!

• The ability to create an account without payment: yes
• Free customer account: yes (Microsoft Account)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: yes

22. New Relic

New Relic analytics software uses real-time data to identify error rates and transaction response times. It helps to pinpoint the cause of issues the client might be having.

• The ability to create an account without payment: yes
• Free customer account: yes (basic functionalities, 14-day trial of pro version, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: hourly, monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

23. Nozbe

A task management system that boosts productivity. It aids entrepreneurs and their whole teams in getting things done on time.

• The ability to create an account without payment: yes
• Free customer account: yes (free 30-day trial available, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly, yearly
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: yes

24. Salesforce

Salesforce is a CRM system that gathers all customer data into integrated platform with tools for sales, support, marketing, community building analytics and more.

• The ability to create an account without payment: yes
• Free customer account: no (30-day trial, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: annual subscription
• Discounts for advance payment or annual plan: no
• Choosing form’s language: no
• Choosing currency: no

25. Shopify

A powerful platform for online shops. Thanks to Shopify a merchant can set their own shop in no time and start selling online.

• The ability to create an account without payment: yes
• Free customer account: no (14-day trial, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual, two-year and three-year plans
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

26. Slack

A wildly popular messaging application for teams and managing projects. NASA Jet Propulsion Laboratory uses it, so… Probably probably worth a try.

• The ability to create an account without payment: yes
• Free customer account: yes
• Payment on SaaS page: yes
• Available billing cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

27. SoundCloud

An online platform for sharing audio (music, business and entertainment podcasts, etc.)

• The ability to create an account without payment: yes
• Free customer account: yes (basic functionalities)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

28. Spotify

A subscription-based music streaming service. Spotify is useful for entrepreneurs who use music to boost productivity with ready-made or self-made playlists for deep focus.

• The ability to create an account without payment: yes
• Free customer account: yes (basic functionalities and advertisements, 30-day free trial available , credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly (additional options: Spotify Premium Gift Card for 1, 3, 6, 12 months)
• Discounts for advance payment: no
• Choosing form’s language: yes
• Choosing currency: no

29. Squarespace

A SaaS-based hosting and CMS service. It contains tools for website, blog and ecommerce store building. Squarespace offers plans both for individuals and for businesses.

• The ability to create an account without payment: yes
• Free customer account: no (14-day trial, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

30. SurveyMonkey

SurveyMonkey users can create free, customizable surveys. There are also paid plans that include such features as data analysis, support, customization, response management, testing and more.

• The ability to create an account without payment: yes
• Free customer account: yes (basic functionalities)
• Payment on SaaS page: yes
• Available payment cycles: monthly (available only for Select plan), yearly
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: yes
• Choosing currency: no

31. Twilio

Twilio is a service offering products such as programmable SMS, authentication, programmable call recording and other voice and video solutions for businesses.

• The ability to create an account without payment: yes
• Free customer account: yes (free trial valid until $30 threshold is reached)
• Payment on SaaS page: yes
• Available payment cycles: adding funds to wallet, option for automatic recharge when balance falls under $10
• Discounts: available when an account hits monthly volume thresholds
• Choosing form’s language: no
• Choosing currency: no

32. Zendesk

Zendesk is a cloud-based solution for customer support that includes ticketing, self-service, and customer support features.

• The ability to create an account without payment: yes
• Free customer account: no (30-day trial, credit card not required)
• Payment on SaaS page: yes
• Available payment cycles: monthly, annual
• Discounts for advance payment or annual plan: yes
• Choosing form’s language: no
• Choosing currency: no

33. Zoho

Another all-in-one business solution. It has CRM. It has collaboration features, help desk, email, finance – you name it!

• The ability to create an account without payment: yes
• Free customer account: yes (15-day free trial of the full service, no credit card required)
• Payment on SaaS page: yes
• Available payment cycles: monthly, yearly
• Discounts for advance payment or yearly plan: yes
• Choosing form’s language: yes
• Choosing currency: no

Forms at Their Best

As the presented above screenshots show – there are many ways to create a successful payment forms.

They may be a little quirky and fun, may be slick and minimal or more traditional and classic.

Two main rules to apply in all kinds of forms are:

• clarity (Nobody nobody wants to spend an hour filling unnecessary fields.)
• readability (If if it’s hard to read, it will probably end up abandoned sooner or later.)

Every entrepreneur who wants to make people shout at the screen “Just shut up and take my money!” should have those two golden rules in mind.

Seamless and fast checkout – that is what everyone is after!

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