Across the Board

Blog on e-business and online payments.

Journalist and painter turned content marketing specialist at PayLane. This hat wearing and art loving creature nerds around any and all social media sites. Constantly researching and looking for new ways to improve your business stats and campaigns using social media marketing. This Sherlock Holmes of news, focuses on photojournalism studies in her free time. You name it, Sara will find it.

All posts by Sara:

What Is E-Commerce? (An Infographic)


To ease into the weekend and let your minds breathe, we have a wonderful infographic by Miva Merchant. Most “normal” people have an idea of what e-commerce is and what it does, but what is it REALLY capable of? Read statistics and definitions that will explain (with great design, of course) exactly what goes into e-commerce.

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Reduce Shopping Cart Abandoment With Single-Click Buys

There are two things that e-business owners hate, one -abandoned shopping cards and two – people not returning to their business (granted, the two do correlate). Now there may be various factors going exactly into why this is happening, but there is one factor that could be solved with ease: the shopping process. There are various online stores that bombard their potential customers with long check out forms, multistage shopping carts, and incredibly hard to understand commands. It’s more than tiresome when you’re trying to just buy one product and you have to go through what seems like 100 light years worth of pages and boxes to fill out. The more you think about it, the more you realize you’d rather be looking for a different website with what you need than checking out here. This is why one-click payments were created! To make shopping less annoying and more conversion oriented.

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5 Ways Email Marketing Brings More Customers


Email marketing is the unspoken (but well known) secret to convincing your customer not only to follow through with purchases but also in coming back to your online store! Most companies stop at newsletters, maybe they’ll try a little with their purchase and confirmation emails but they don’t go out of their way to use this medium in increasing conversion. Did you know that 44% of email recipients made a purchase based on a promotional email alone?

There are five different types of emails that can help your business gain more valuable customers, from thought out confirmation emails all the way to recommendation mails, there are simple steps you can take to make the best of email marketing.

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Trustworthy E-commerce Website – Infographic

infographic kissmetrics

Having an e-commerce website is not just about making sure that you have more customers, you sell lots of products, or that your website looks trendy. E-commerce first and foremost is based on safety. KISSmetrics created a great infographic to show a couple steps in making your business the best it can be for your customers and you! Check out this Road Map for a Trustworthy E-commerce Website:

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Get More Customers With Brand Videos

brand videos

We’re a very digital kind of world. Every month more than 1 billion unique users visit YouTube and it doesn’t stop there: we spend roughly 4 billion hours monthly on YouTube! That’s not a small figure, which is why it’s worth every second of a company’s time to create a brand video. There are 5 types of videos that can be singled out, some are more elaborate while others are quite simple. Some are so bad that they’re actually great! The more people talk about what you’ve done, the more people will come to get your product or service. Check out the 5 ways to catch peoples attention:

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How Social Media Can Bring More Customers


Making your business trustworthy is not a chore but an art form that everyone should be eager to take on. Most people think that once their SSL and PCI are in check you don’t really need much more. However, most people fail to realize that so far they’ve gained the trust of banks, institutions and payment gateways, but what about customers? Most customers have no idea what PCI DSS (Payment Card Industry Data Security Standard) means what SSL (Secure Sockets Layer – This allows for data/message confidentiality) does.

So, what’s left? Making your business known, reliable, and open. There is a rumor going around that social media is pretty much the death of a business because people bash, whine and make a business look unreliable. But as the saying goes – don’t believe everything you hear! Social media can make your business sink but it can also make your business the IT business to be a customer of!

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7 Ways To Get More Customers


Every online store wants to be a success story, but what exactly does one do to make their store the very best? Well, there are seven simple steps that can help every business owner make their store desirable. From product/service descriptions all the way to good, clean web design. Some of these steps may seem just too easy or good to be true, but you’d be surprised how many of us forget that those are the keys to making our store popular and rich with customers. So let’s jump in:

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10 Ways To Excel At Customer Support


Each and every company has different departments that are devoted to making the machine run smoothly. From IT all the way to customer support, we’re a team of people with different abilities sent on a mission to help our customers. As a marketer who spends time mostly on analysis, research, social media, and writing, I have little contact with our customer’s problems. However, spending some time with our customer support team I have learned a great deal about how they work.

So we keep asking ourselves, how are we to provide five star support to these “outside people” and develop a long term relationship with them? Now, this text and it’s main points were laid out by Dominika who is a great “supporter” and I took it upon myself to search for more. And here it is – a list of 10 things I found to be crucial in good customer support.

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3 Steps To Understanding Mobile Commerce


M-commerce is sweeping the world as stores fight for customers. With an increased amount of shoppers reaching for their mobile devices, E-commerce (and physical stores alike) is taking mobile optimization more and more. There are three factors to understanding why mobile commerce is becoming such a powerful platform: convenience, mobile apps, the spread of 4G.

What exactly is mobile commerce? Investopedia defines m-commerce as the use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online. However, this definition can be expanded to tablets, interactive laptops, basically anything with a touch screen. To fully understand those three points, lets firstly look at some history behind mobile shopping:

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Free Analytics Tools That Will Rock Your Business


More often than not, business owners focus on their business. That’s why they hire us marketers to figure out if that focus is going in the right direction. However, it is not about what business owners or even marketers think, it all comes down to what we know about our customers and what we know about their engagement in our content. Because the more you know, the better the chance that you will reach your customers and get valuable traffic. Now, how do I get that information? – you may ask. Simple, analytics!

Now that we’ve established how you can get information about your customers behavior, you will probably think – what do I do to get those analytics you speak of? Well friend, this is a text all about what you can use to get the best of analytics and what’s more, the free kind of analytics! There are four free analytics that I personally love using and will focus on: Google Analytics, Twitter Analytics, Facebook Insights,  and my favorite of all – SumAll.

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