Setting up a merchant account is above all about business possibilities. If you’re serious about your ventures, you can’t run an online shop nor accept card payments on your website without having it. Don’t cut corners, do it right!
What in Lord’s name is
a merchant account?
It’s a separate bank account or rather a line of credit to a merchant that allows business to accept online payments, meaning money from online transactions. This account is established under an agreement between a merchant and an acquiring bank for settlement of all transactions processed on your website.
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What prompted me to interview Guy Kawasaki? Well, first of all the very natural desire of meeting an author, to talk to the person who wrote something I’ve read or composed music I’ve listened to. That’s simple curiosity, I was interested what more can Guy say… Also, while reading “Enchantment”, some questions came up in my mind and I just couldn’t find right answers in the book. So, naturally, I had to ask the author! :) We talked about inspirations and enchantment process in SMB. But we also discussed Google Plus a lot – it’s the new Guy’s passion.
So make yourself a cup of coffee, sit back in your favorite chair and enjoy reading.
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Are you currently setting up your website for your new online store and would like to make it safe, legible for your customers and compliant to the rules of financial institutions involved, such as credit card companies? There are some best practice rules ready for you…
Here are the rules you MUST follow…
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Many people ask this question, many people answer it. But there are still some doubts. So, let’s clarify this. Many people think that size doesn’t matter – the technique is the key. Ohh… that’s just terribly wrong. Size does matter, because it must be easy on the eye and we must feel confident and comfortable when operating with it.
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CVV2, CVC2, or just the card security code (CSC), are different names for the security features for credit and debit card transactions. CVV2 provides increased protection against credit card fraud.
How it works?
Imagine that you’re buying something over the Internet, fax, mail or phone. Since you’re not present in person, such transactions are called “card not present transactions”. Normally, you give your card to a merchant. You take it out of your wallet, you can present your signature or prove that you know the PIN. Somehow you prove this card belongs to you. Everything goes well…
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It’s quite normal to think that each line of code written by you is perfectly good. Unfortunately, I have to upset you – you’re wrong. Every developer makes bugs, but not all developers know how to prevent them. I think there’s no need to explain how important it is to create safe and bug-free software in payment processing. Apparently, it seems that good solutions that help to avoid bugs, seem to use the unittest framework – a module that’s available for most popular programming languages like PHP, Python, Java, C#, C++.
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You may be a Twitter enthusiast or think it’s just a big mess and no tool will allow to fully control it. But the thing here is that Twitter simply works. Millions of people use it to share information or ask questions and that’s why it’s worth your interest. And as they say: since you can’t beat them – join them.
There’s lots of noise in Twitter streams, so being engaging is pretty much crucial. Doing it “manually” (asking questions, being controversial etc.) is one thing, but it would be unwise not to use Twitter’s mechanisms designed to help people connect.
Retweeting is about spreading the news, engaging, appreciating good content and so on. Here are a few tips that will help you write tweets which should spread all over the Internet.
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When applying for a merchant account, you’ll be asked to fill out a merchant application. The application is typically standard across most merchant service providers with regard to the information collected on the application.
In addition to the application, you’ll be required to provide support materials as they relate to the business and owners. Required merchant account support documents are as follows:
- Business organization documentation
- Business articles of incorporation
- Or Non-Profit documentation
- Or Sole Trader documentation
- Company Directors’ proof of identity
- Voided business check
- Business or applicant financial documentation
- Previous processing statements
- Or business banking statements
- Or owner(s) personal banking statements
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The Address Verification System (or simply AVS) is a method for merchants to verify the identity of a customer who uses a credit card.
AVS is an excellent way to reduce the risk of fraud and increase the payment gateway’s security. In other words, it checks that a customer is the cardholder he claims to be and finally – it decreases the number of chargebacks.
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I’ve just found an interesting web-based application – BillGuard. It scans your credit cards daily, alerting you to hidden fees, billing errors, misleading subscriptions, scams and fraud.
Sounds interesting, doesn’t it?
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