
How many times have you tried filling out a form and groaned in frustration? Probably one time too many. Online forms are a necessity at times, but can also cause frustration. Sometimes a short sign up form can cause many problems if not done properly. Whereas a long registration form can be frustrating when everything you’ve filled in just disappears once the browser is closed. These things add up to a negative user experience – and you cannot have your users feel angry at the very beginning of your journey.
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We’re a very digital kind of world. Every month more than 1 billion unique users visit YouTube and it doesn’t stop there: we spend roughly 4 billion hours monthly on YouTube! That’s not a small figure, which is why it’s worth every second of a company’s time to create a brand video. There are 5 types of videos that can be singled out, some are more elaborate while others are quite simple. Some are so bad that they’re actually great! The more people talk about what you’ve done, the more people will come to get your product or service. Check out the 5 ways to catch peoples attention:
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Collaborating with PayPal came a great report about why exactly shopping abroad has become so popular. PayPal checked a series of products available in popular online shops in USA, Germany, Great Britain, Russia, China and several CEE markets. According to collected data in 2012/2013 China became one of the most popular online shopping destinations, placing ahead of USA and joining EU. In Europe, UK and Germany gained most credit and became relevant destinations for online acquisitions.
According to PayPal’s data, the biggest increase was posted when it came of payments towards UK stores, up 32% compared to previous year, while the ones made towards Chinese e-stores increased by 28%. The same growth was seen when it comes of payments made through PayPal by Polish users in German stores – up to 28%.
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Every online store wants to be a success story, but what exactly does one do to make their store the very best? Well, there are seven simple steps that can help every business owner make their store desirable. From product/service descriptions all the way to good, clean web design. Some of these steps may seem just too easy or good to be true, but you’d be surprised how many of us forget that those are the keys to making our store popular and rich with customers. So let’s jump in:
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Each and every company has different departments that are devoted to making the machine run smoothly. From IT all the way to customer support, we’re a team of people with different abilities sent on a mission to help our customers. As a marketer who spends time mostly on analysis, research, social media, and writing, I have little contact with our customer’s problems. However, spending some time with our customer support team I have learned a great deal about how they work.
So we keep asking ourselves, how are we to provide five star support to these “outside people” and develop a long term relationship with them? Now, this text and it’s main points were laid out by Dominika who is a great “supporter” and I took it upon myself to search for more. And here it is – a list of 10 things I found to be crucial in good customer support.
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As we enter the month of March, it is only right that we prepare for March 15th as that’s when the World Consumer Rights Day is celebrated. This day marks the date on which President John F. Kennedy first outlined what are Consumer Rights, and what we have known them to be since 1962. During the Presidents’ speech, he outlined four basic consumer rights: to inform, to choose, the right to safety, and the right to representation.
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Who says that commerce (or e-commerce) is boring? With the ability to use celebrities, quirky images, and catchy slogans – anything is possible. This blog post is dedicated to those who do it best: American Express, VISA, and MasterCard. We will also briefly discuss what each of those cards can bring into a business setting.

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Whenever a customer reads their card and/or bank statements, they most likely see dates and amounts of transactions, perhaps the account balance after each of them, and – depending on the bank – maybe some additional information as well. But among this data, they surely see transaction descriptors. As the name suggests, a transaction descriptor is meant to describe a particular payment in order to help to identify the transaction.
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Opportunities to grow can be found in various places. Expanding and taking on the online business world is a great adventure, but taking part in contests like The Next Web Startup Awards can be a great way to let others hear about you! The more people hear about your business, and get to know what you do and how you do it, the greater the chance that your success story really will be a success story. Here are 5 tips to tackling the Startup awards world:
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PayLane now supports a mobile version of the Secure Payment Form! This simple to use form will allow your customers to make a purchase right in their phone. What’s more if you already use our Secure Payment Form, then you don’t need to implement this mobile version because users will automatically be redirected to the Mobile Payment Form.
This service can be used by businesses who are already integrated with PayLane’s Secure Payment Form. To help you see what this Mobile Payment Form looks like, we’ve prepared a simple guide to the know-how of the Form itself.
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