When you first think about starting your own online store, you need to start by picking the right ‘engine’ to drive your shop. In picking a solution that suits your business you can pick one of three approaches – a free mainstream e-commerce platform, purchasing a full SaaS based online shop package, or programming your own store with all the functions you’ve always dreamed of.
Making your business trustworthy is not a chore but an art form that everyone should be eager to take on. Most people think that once their SSL and PCI are in check you don’t really need much more. However, most people fail to realize that so far they’ve gained the trust of banks, institutions and payment gateways, but what about customers? Most customers have no idea what PCI DSS (Payment Card Industry Data Security Standard) means what SSL (Secure Sockets Layer – This allows for data/message confidentiality) does.
So, what’s left? Making your business known, reliable, and open. There is a rumor going around that social media is pretty much the death of a business because people bash, whine and make a business look unreliable. But as the saying goes – don’t believe everything you hear! Social media can make your business sink but it can also make your business the IT business to be a customer of!
Every online store wants to be a success story, but what exactly does one do to make their store the very best? Well, there are seven simple steps that can help every business owner make their store desirable. From product/service descriptions all the way to good, clean web design. Some of these steps may seem just too easy or good to be true, but you’d be surprised how many of us forget that those are the keys to making our store popular and rich with customers. So let’s jump in:
Each and every company has different departments that are devoted to making the machine run smoothly. From IT all the way to customer support, we’re a team of people with different abilities sent on a mission to help our customers. As a marketer who spends time mostly on analysis, research, social media, and writing, I have little contact with our customer’s problems. However, spending some time with our customer support team I have learned a great deal about how they work.
So we keep asking ourselves, how are we to provide five star support to these “outside people” and develop a long term relationship with them? Now, this text and it’s main points were laid out by Dominika who is a great “supporter” and I took it upon myself to search for more. And here it is – a list of 10 things I found to be crucial in good customer support.
M-commerce is sweeping the world as stores fight for customers. With an increased amount of shoppers reaching for their mobile devices, E-commerce (and physical stores alike) is taking mobile optimization more and more. There are three factors to understanding why mobile commerce is becoming such a powerful platform: convenience, mobile apps, the spread of 4G.
What exactly is mobile commerce? Investopedia defines m-commerce as the use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online. However, this definition can be expanded to tablets, interactive laptops, basically anything with a touch screen. To fully understand those three points, lets firstly look at some history behind mobile shopping:
More often than not, business owners focus on their business. That’s why they hire us marketers to figure out if that focus is going in the right direction. However, it is not about what business owners or even marketers think, it all comes down to what we know about our customers and what we know about their engagement in our content. Because the more you know, the better the chance that you will reach your customers and get valuable traffic. Now, how do I get that information? – you may ask. Simple, analytics!
Now that we’ve established how you can get information about your customers behavior, you will probably think – what do I do to get those analytics you speak of? Well friend, this is a text all about what you can use to get the best of analytics and what’s more, the free kind of analytics! There are four free analytics that I personally love using and will focus on: Google Analytics, Twitter Analytics, Facebook Insights, and my favorite of all – SumAll.
As we enter the month of March, it is only right that we prepare for March 15th as that’s when the World Consumer Rights Day is celebrated. This day marks the date on which President John F. Kennedy first outlined what are Consumer Rights, and what we have known them to be since 1962. During the Presidents’ speech, he outlined four basic consumer rights: to inform, to choose, the right to safety, and the right to representation.
Who says that commerce (or e-commerce) is boring? With the ability to use celebrities, quirky images, and catchy slogans – anything is possible. This blog post is dedicated to those who do it best: American Express, VISA, and MasterCard. We will also briefly discuss what each of those cards can bring into a business setting.
Over the years design has changed drastically. Even now we see how websites have transferred from realistic design onto flat design. However, most business owners don’t think about which color or type of design is now trendy, they focus on what design will attract their customers.
Satisfying customers can be a challenge because they’re individuals who don’t think alike. And whether we like it or not, 93% of our customers judgement of a website during the first seconds relies on visual appearance alone. Whereas about 42% of those users make a decision to stay on a website due to design alone. KISSmetrics made a great infographic that explaines customer behavior during shopping. That’s why this post is dedicated to good website design, a brief introduction to why color, simplicity and intuitive design is important in attracting customers.
Poland has quite a huge market for all kind of e-business owners. Located in Central Europe, with rapidly growing all kind of e-commerce metrics Poland is set to take over the e-commerce industry. That’s why in this blog post we’re going to focus on what exactly is going on in Poland and why taking an interest in this country is worth your time.