Now we’ve all seen MasterCard commercials – they all usually fit a well known scheme. But this scheme is actually so good that it became an advert itself. People repeat it, make jokes using it, make their own videos and so on.
And recently, despite having “some issues” with MasterCard (and Visa, PayPal etc.), WikiLeaks published their own video. Of course this isn’t a MasterCard commercial (actually quite the opposite), but still shows the power of their idea.
When you start your own business, online or offline, you need to specify which payment methods you want to offer your customers. And you’ll have no problem finding a lot of information about payments providers, new financial products and services or news from banking market. But the point is to reach a valuable source of information.
Card Academy Bulletin is a Payment Card and Financial Services newsletter published by CAC Card Academy. Being located in Copenhagen, Denmark, they gather fresh news not only from Nordic and Baltic Rim countries, but also from the rest of the European and global market.
CAC organizes also payment industry conferences in Baltic and Nordic countries (such as Latvia, Iceland, Norway, Sweden or Denmark), which attracts companies representatives from payments and banking industry. It’s always nice to meet your business partners face-to-face, especially when you entrust them your money.
To find more information about Card Academy, visit http://www.cac-cardacademy.com/ and subscribe to Card Academy Bulletin.
Do you have the impression, that all companies use the same template to communicate with you? I mean it’s not even that their language is similar – some phrases or even sentences are sometimes exactly the same! But you rarely even read their emails, cause they’re boring, tiring or even painful, right?
The thing is that you’re not treated like a human being. Companies tend to create a distance them and their customers. Ok, being polite, formal and professional is one thing, but it’s not obligatory in all situations. Writing good copy isn’t easy, but avoiding common “traps” in business writing might be even more difficult.
That’s why I’d like to recommend you two articles by Jason Fried from 37signals on this topic:
These are two great articles on choosing the language to communicate with your customers. And I actually don’t have anything to add here – I completely agree with what Jason states there ;) Enjoy!
Affiliate programs are pretty unique in the payments industry, so having one would make us at least a little ahead of others. But “a little” is “too little” – PayLane’s motto is way ahead. That’s why we launched a service that no one else has – at least as far as we know.
Why is it so special? Our affiliate program is truly profitable and the rules are very simple. As always – no small print ;)
To make it short, here’s how it goes: our partners recommend PayLane to other merchants and… that’s it!
Now they earn 25% of the income generated by these clients. What’s more, there are absolutely no limits! PayLane partners get 25% for life and their income depends only on the clients (to whom we’re recommended) income. There’s no maximum amount. Now try to top this! ;)
Yeah, you’re right, we’re being a bit immodest… But to prove you that we’re not telling fairy tales here, you can read about us in the latest issues of The Nilson Report (in the Fast Fact section) and in the Card Academy Bulletin (click on the image below to download a pdf file).
Card Academy Bulletin – ISSUE # 78 12.05.2011 – PDF
If you think this is a fair deal – help us spread the word! Or perhaps you’d like to become our partner yourself?
We’re happy to finish this week with two small updates. The first one is just cosmetics, but if you’re a regular visitor to our blog, you’ll surely notice it.
Yep, we have new icons! Our own, hand drawn ones. And since the blog is called “Across the Board“, we wanted to make the icons look a little like drawn and a whiteboard or a chalkboard. Though we managed to achieve that in big pictures, the effect almost vanished after resizing them to icon-size. Either way, we like the new pictures and hope you’ll like them as well. Notice, that some of the pictures have changed and the new ones are more adequate, which should make it easier to navigate.
The second change should be an even better treat. We changed all the social media buttons. Now it’s easier and more comfortable for you to share our posts with your friends.
So here’s what happened: we got rid of the social buttons on the bottom of all posts. Instead of them you now have a floating box with sharing buttons on each post page. If you find anything interesting , you can promote our blog by spreading the word on Facebook, Twitter, LinkedIn, StumbleUpon and tumblr.
Update: What’s more, you can now share our posts also on delicious, digg, reddit, Hacker News, via e-mail and everything else you choose using addThis.
This time we’re heading north to London for Europe’s leading event for digital marketers and online businesses. May 12-13th, our power team will join over 300 solution providers and 12,000 visitors at Internet World at Earls Court, UK. It’s going to be huge – 5 shows in one. And although they’ll be focused on the PayLane mission, they’ll be looking forward to meeting with every partner and client that requests it. So if you’re also on the road to Internet World, or just in the area, swing by and meet the team! If you need help finding us, or would like to reserve a special slot, contact Sales Executive Dominika Buszka (+48 664 967 820) or Managing Director Karol Zielinski (+48 664 967 819).
“If you owe your bank a hundred pounds, you have a problem. But if you owe a million, it has.”
– John Maynard Keynes, 1st Baron Keynes of Tilton
As quoted in The Economist (13 February 1982), p. 11
