Across the Board

Blog on e-business and online payments.

Tag Archives: case study

Polish PayPal Mobile Shopping Infographic

Our partners at PayPal have created this great infographic with a little insight into what mobile shopping in Poland looks like. Click to view a larger image!


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3 Steps To Website Design That Sells


Over the years design has changed drastically. Even now we see how websites have transferred from realistic design onto flat design. However, most business owners don’t think about which color or type of design is now trendy, they focus on what design will attract their customers.

Satisfying customers can be a challenge because they’re individuals who don’t think alike. And whether we like it or not, 93% of our customers judgement of a website during the first seconds relies on visual appearance alone. Whereas about 42% of those users make a decision to stay on a website due to design alone. KISSmetrics made a great infographic that explaines customer behavior during shopping. That’s why this post is dedicated to good website design, a brief introduction to why color, simplicity and intuitive design is important in attracting customers.

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Not All Brochures Have To Be Ugly And Boring

Corporate brochures don’t have to be boring. There are instances when taking a different approach to design actually pays off. Sometimes it’s good to break the mould. Designing a corporate brochure is not an easy task. First, the brochure needs to convey the company’s spirit. It also needs to show the products, inform about company’s politics… Not to mention it needs to be visually attractive. Quite a lot for a bunch of printed sheets of paper stacked together. At the end of the day, the most difficult task proves to be making an unforgettable impression on the reader.

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How to Use Recurring Payments – Case Study of Sotrender.

Recurring payments, known also as recurring billings or subscriptions, is a mechanism that processes payments for all kinds of repetitive transactions. This payment method allows e-businesses to collect money from customers’ card, bank account or PayPal account. Once the client agrees, payment is initiated regularly at set time intervals.

How recurring payments work

Your client has to create an account on your website and order your service. When it comes down to the payment process they fill out the payment form, with the card or bank account data (such as card or bank account number, card expiration date, cardholder name, CVV etc.) or are sent to their PayPal account. Data are collected when clients create an account on an e-business website or after the trial version’s expiration. This is also the moment when you ask your clients for permission to collect recurring payments.

After first processed transaction you receive from PayLane your transaction ID. After 30 days or any other payment period, your system, through PayLane API, makes the next payment. To do it, there is no need to ask the payer to enter card or bank account data once again. The payment takes place using the transaction ID from the first purchase and transaction amount, which can be changed, so if your clients upgrades their account there is no need to ask him again for permission.

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