It’s nothing new that celebrities and adverts go together. A famous face is not only a matter of increased sales, but also the image of a brand. If I asked you to name the biggest celeb-magnet, you’d probably say Pepsi. I’m sure you all remember Britney Spears and Spice Girls singing about how amazing Pepsi is (too bad the former one was photographed buying Coca-Cola afterwards!) or David Beckham doing incredible tricks thanks to one sip of the drink. Although these names are big (and by big I do mean BIG), they are also spokespersons for other brands, including Toyota, Candie’s, lollipops, McDonald’s, Tesco, deodorants, crisps, H&M, Sainsbury’s (yes, we’re still talking just about Britney, Spice Girls and Becks!), which decreases their value and credibility as an ad star.

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Now we’ve all seen MasterCard commercials – they all usually fit a well known scheme. But this scheme is actually so good that it became an advert itself. People repeat it, make jokes using it, make their own videos and so on.
And recently, despite having “some issues” with MasterCard (and Visa, PayPal etc.), WikiLeaks published their own video. Of course this isn’t a MasterCard commercial (actually quite the opposite), but still shows the power of their idea.

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