Across the Board

Blog on e-business and online payments.

Tag Archives: ecommerce

Top 3 Payment-Related Reasons for Abandoned Carts

E-commerce owners face numerous challenges in running their businesses. Low conversion rates, this really expensive website design that’s supposed to be failproof, and customer satisfaction constantly dropping for no apparent reason. Of course, every business is unique, yet these issues come up to a higher or lower extent in the majority of them. These and one more, that’s really difficult to fight unless you’ve determined the reason for it – cart abandonment.

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5 Amazing Tools to Boost Your Online Sales

The ecommerce industry will make as much as $2.8 trillion in sales this year, according to the Statista report. Whether you are in on the action or just beginning the adventure as an owner of a small business, doing everything by yourself, one thing is certain: keeping a watchful eye on the business and keeping it not only alive but also thriving may give you quite a headache.

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Very Important E-mails In E-commerce Checkout Process

If you are a successful e-commerce marketer, your communication with clients is not only based on your website. An integral part of it is e-mail communication, which proves to be an effective way to directly reach your customers.

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5 Reasons Why You Shouldn’t Go Global – Tailor-Made Online Payments

There is a common belief among global e-commerce companies that in order to make money it’s enough to let them in through a global channel, meaning implementing universal and most popular payment options.

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Expand to Europe’s Most Dynamic eCommerce Market!

Back in October we introduced wire transfers in Polish banks, which are crucial when running business in Poland. For many of you it had no significance as your business operates only in the UK, France, the Netherlands or Portugal, and you have no plans to try new markets. However, the latest Polish eCommerce report will no doubt make you reconsider your expansion plans – let us present to you some of the most interesting and impressive facts about this market from recent years and the expected figures for the near future.

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Should You Adjust Your Product To Specific Markets?

After months of preparations, countless hours spent working and analysing, you finally create your product. It has taken a lot of effort to get it done and you want to market it in the best possible way. The question is – should you keep your product the same for all countries or should you adjust it to specific markets?

Take PayLane for example. As you probably know, we offer online payments. Most people associate it with credit cards and they’re right. But (there’s always a but!) if you run an e-shop, you know very well that accepting just credit card payments is not enough, especially if you have multinational customers from around the world. And since, as cliché as it may sound, we really do want to help out our clients boost their business, we do everything to make it happen. That’s why we adjust our services according to the market’s needs.

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Want to Sell More? Be More Mum-Friendly!

Turns out the people behind those big numbers in m-commerce aren’t brokers, yuppies or geeks in Silicon Valley, but… mums. According to an infographic by BabyBump, nearly 70% of surveyed mums (there was almost 1,400 of them!) shop using their mobile devices, and 93% of them spent more time m-shopping in 2012 than in 2011. Moral? Make your shop mum-friendly – here are a few fun facts that will help you adjust your e-shop to mums’ needs.

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7 New Year’s Resolutions That Every eCommerce Business Should Make

Regardless of how prosperous your company is, there is always room for improvement. And when is a better time to change than now? In honour of 2013 we have come up with a few New Year’s resolutions – regarding your customers, employees and yourself – that every ecommerce business can, and in some cases should, follow.

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Should You Use an Ecommerce Platform to Sell Goods?

If you want to start selling online, there’s a good chance you’re thinking about opening your very own online store. But how to do it? Should you use a ready-to-go ecommerce platform or create your own system? Or maybe there’s another way and a webstore won’t be the best solution for you. This is easy to say, but if it’s your first time – it won’t be that easy to answer.

Since ecommerce is the most common case, let’s first think how to start an e-shop. Some consider ecommerce systems as just for amateurs, but that is certainly not true. Of course amateurs use them and the biggest brands don’t, but the businesses in between make the biggest part. What should they do?

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It’s Christmas Shopping Time! How Can Your Business Benefit From It?

Credit CardAs we all know, Christmas is the time of family gatherings, celebrations, eating and… shopping. And even though there’s still over a month till December 25, it’s high time you got ready for the flood of customers. A recent survey conducted by Liveperson shows that  the majority of shoppers will do their shopping in November, while 29% will do it already in October! And what’s even better, they’re feeling more optimistic this year, which may result in higher sales. How can your e-shop benefit from the Christmas shopping spree?

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