Across the Board

Blog on e-business and online payments.

Tag Archives: Germany


Global e-business: How To Sell In Germany?

ecommerce in germany

Germany has one of the biggest e-commerce markets in the world and enjoys the greatest e-commerce customer potential within Europe, making it the clear continental leader. Try to imagine – you can find more than 40 million digital buyers here (more than 50 percent of the domestic population) and what’s really important – the e-commerce market is still rapidly growing.

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Is It Worth To Use Customer’s Language?

When you decide to run a global business it is only natural to create your product and promotion in English. It’s the most universal language, especially on the e-business markets. But it’s almost certain that your product develops and gains popularity in specific domestic markets. This would be the moment you start considering whether to translate your service, promotional materials and even to provide customer support in the local language.

To be (multilingual) or not to be?

Providing business (even online business) in the language of every possible customer can be difficult, extremely costly and absorb human resources. And, if your solution is sold all over the world, it might be even impossible. But if you launch your product in particular markets, prepare promotion actions or start partnerships with local companies, institutions or suppliers, you’ll need to be ready for an increased number of queries, clients and partners from that region. And that’s what you expect. But it might happen that your clients want to talk and write to you in their mother tongue.

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Conquering The World? We’re Almost There!

First it was Ireland, then Poland and now… Germany! Yes, you heard (read?) that right – PayLane launches in good ol’ Deutschland!

For years we have helped companies around the world grow and develop their online projects. Now also German businesses can expand to international markets or boost their domestic sales. Besides standard payment methods, such as credit and debit cards, German companies will now be able to offer their customers alternative solutions typical for specific regions, like Sofortbanking in Germany, Austria and Switzerland, wire transfers in Poland, Dankort in Denmark, Carte Bleue in France or iDEAL in the Netherlands.

We’re so excited to be expanding to Germany and we can’t wait to see how we can help German businesses – whether it’s a brand new startup or a corporation with 30 years’ experience!

Want to know more? Visit www.PayLane.de, drop us an e-mail at info@paylane.com or watch the video below!

[youtube http://www.youtube.com/watch?v=mOR0JRsr-DY&hl=pl_PL&version=3]

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Sofortbanking – interesting payment method for those who are able to trust

Sofortbanking (which is called sofortuberweisung in Germany) is a payment system, which gives customers an ability to pay by a wire transfer from lots of European banks. Sounds great, doesn’t it?

The idea is pretty simple (and clever at the same time). Their systems are integrated with a lot of banks from around the Europe and they offer payments through these banks in one web interface. So if you want to pay in a web store, you have to be forwarded to sofort’s website, where you need to choose your bank, put your login, password and some token and… just click the submit button.

Sounds great, so what’s the problem?

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