Turns out the people behind those big numbers in m-commerce aren’t brokers, yuppies or geeks in Silicon Valley, but… mums. According to an infographic by BabyBump, nearly 70% of surveyed mums (there was almost 1,400 of them!) shop using their mobile devices, and 93% of them spent more time m-shopping in 2012 than in 2011. Moral? Make your shop mum-friendly – here are a few fun facts that will help you adjust your e-shop to mums’ needs.

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