Across the Board

Blog on e-business and online payments.

Tag Archives: product


Should You Adjust Your Product To Specific Markets?

After months of preparations, countless hours spent working and analysing, you finally create your product. It has taken a lot of effort to get it done and you want to market it in the best possible way. The question is – should you keep your product the same for all countries or should you adjust it to specific markets?

Take PayLane for example. As you probably know, we offer online payments. Most people associate it with credit cards and they’re right. But (there’s always a but!) if you run an e-shop, you know very well that accepting just credit card payments is not enough, especially if you have multinational customers from around the world. And since, as cliché as it may sound, we really do want to help out our clients boost their business, we do everything to make it happen. That’s why we adjust our services according to the market’s needs.

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