Now we’ve all seen MasterCard commercials – they all usually fit a well known scheme. But this scheme is actually so good that it became an advert itself. People repeat it, make jokes using it, make their own videos and so on.
And recently, despite having “some issues” with MasterCard (and Visa, PayPal etc.), WikiLeaks published their own video. Of course this isn’t a MasterCard commercial (actually quite the opposite), but still shows the power of their idea.

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