Where do people go to buy stuff online these days?
Do they carefully research, find the producer’s homepage and place their order in the official online shop? Or do they head straight to a big marketplace, like eBay or Amazon, and use the search option to compare the options available first?
Today we’ll have a look at a certain method of processing payments.
The one that got big rapidly in the last few years.
The title sends shivers down your spine, doesn’t it?
If you are an internet merchant, that is.
A subscription (recurring payments) in a SaaS based company?
Boy oh boy. Simply irreplaceable thing. Businesses based on these types of services breathe subs like air!
The amount of freebies on the Internet got quite overwhelming.
Before a purchase is made, and a customer entrusts our service with their hard-earned money, they have the option to try out the product. It has become a standard nowadays.
No man is an island, so they say.
It’s impossible for any online business, let alone one with software as a service business model, to exist without various services and tools. Some of the popular ones are new. Some are with us for decades and became a pure necessity (e.g. grandma Domain and grandpa Hosting.)
There are two payment protocols: SEPA SCT (SEPA Credit Transfer) and SEPA SDD (SEPA Direct Debit). The latter in two variations: Core and B2B. They differ. Precisely, how?
Automatic recurring payment is – not only in my opinion – one of the best features of online payments. (Marketers like to use the term holy grail of SaaS.) It is a powerful tool indeed – both for the clients and the merchants.