There are two things that e-business owners hate, one -abandoned shopping cards and two – people not returning to their business (granted, the two do correlate). Now there may be various factors going exactly into why this is happening, but there is one factor that could be solved with ease: the shopping process. There are various online stores that bombard their potential customers with long check out forms, multistage shopping carts, and incredibly hard to understand commands. It’s more than tiresome when you’re trying to just buy one product and you have to go through what seems like 100 light years worth of pages and boxes to fill out. The more you think about it, the more you realize you’d rather be looking for a different website with what you need than checking out here. This is why one-click payments were created! To make shopping less annoying and more conversion oriented.

read more