The importance of transactional e-mails in SaaS businesses
The foundation of SaaS businesses are recurring payments, correct? As a person running this kind of business, you would like it very much if all the payments kept recurring seamlessly.
The foundation of SaaS businesses are recurring payments, correct? As a person running this kind of business, you would like it very much if all the payments kept recurring seamlessly.
If you are a successful e-commerce marketer, your communication with clients is not only based on your website. An integral part of it is e-mail communication, which proves to be an effective way to directly reach your customers.
Scam and scammers are something that we need to fight with almost each day. Unfortunately it’s one of the worst plagues of our industry. How many times did you receive an e-mail with a request to change the password in some kind of e-wallet service (such as PayPal)? How many times were you asked to do something in your bank account? To have it done you just needed to click on some link in the email and put your login and password in a login form. Simple. But fake.
Those websites look similar to the original ones. But they are not. Once you put your login and password – these credentials will be stored in scammer’s database.