Only 6.8% women trust online payments. This is the conclusion that Marzena Feldy, a PhD at Warsaw School of Economics, has come to. She analyzed a group of young people aged 18 to 34 as to their online shopping behavior. The research included both men and women but let us concentrate on women for the moment.

According to the research, women consider e-shopping too technical. Websites loaded with masses of products have been shown to cause information stress among women. It also turns out that women find contact with a shop assistant indispensable. They want to be sure that goods can be returned easily. Women also consider e-shopping boring. Surprised? Here is why. The interviewees claim that while shopping online they lack interaction with friends. There is no one around to discuss, advise or help make the final decision.

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