Well, there is not much to say except… ¡Hola!

Spanish is one of the most popular languages in the world (second or third place, depending on source – 407 millions of people spoke Spanish in 2010 according to Wikipedia) so think of the potential that this market has!

Not only English

It is quite probable that some of your customers are Spanish-speaking people. Or they could be your customers, if you talked to them in their language. I’ve already wrote why it is worth to use customers’ language so now I can just remind the main reasons. English is considered to be an international language, modern lingua franca, but if you want to expand to domestic markets efficiently, you should speak your customers’ mother tongues. Here’s why: …

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When you decide to run a global business it is only natural to create your product and promotion in English. It’s the most universal language, especially on the e-business markets. But it’s almost certain that your product develops and gains popularity in specific domestic markets. This would be the moment you start considering whether to translate your service, promotional materials and even to provide customer support in the local language.

To be (multilingual) or not to be?

Providing business (even online business) in the language of every possible customer can be difficult, extremely costly and absorb human resources. And, if your solution is sold all over the world, it might be even impossible. But if you launch your product in particular markets, prepare promotion actions or start partnerships with local companies, institutions or suppliers, you’ll need to be ready for an increased number of queries, clients and partners from that region. And that’s what you expect. But it might happen that your clients want to talk and write to you in their mother tongue.

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