Do you think that paying with a mobile phone instead of a credit card is cool? Nonsense! Despite the fact that such solutions still aren’t popular globally, they’re already becoming old fashion. New gadgets and payment methods are being created all the time and that’s great. We – the customers – have a better choice and it’s up to us which solutions will become popular and which will vanish.
One of such new solutions is watch2pay. MasterCard teamed up with Laks and announced the first wristwatch that can be used to make payments. Not only does it sound cool, but it’s also simple and uses a well known technology.
Since 25th October for the first time in Hungary and the first time in Europe, mobile phones are enabled to be used as MasterCard payment cards. A month ago Google launched in the United States (only!) a virtual mobile wallet called “Google Mobile” and now MasterCard Mobile is to be launched in Hungary (EU), just for a good start.
MasterCard chose Cellum, Hungary’s fast-growing developer of mobile payment solutions, to integrate bank cards into handsets.
Mobile phones will no longer be limited to offering voice, image and text transmission services only; from now on they will be able to transfer money as well.
Now we’ve all seen MasterCard commercials – they all usually fit a well known scheme. But this scheme is actually so good that it became an advert itself. People repeat it, make jokes using it, make their own videos and so on.
And recently, despite having “some issues” with MasterCard (and Visa, PayPal etc.), WikiLeaks published their own video. Of course this isn’t a MasterCard commercial (actually quite the opposite), but still shows the power of their idea.