No more merchant accounts at PayLane. Part 1
For some time now, we have been thinking about simplifying some systems, processes, and features you use on a daily basis with PayLane.
For some time now, we have been thinking about simplifying some systems, processes, and features you use on a daily basis with PayLane.
From the outside it may seem that online payments are easy. You just need to attach your webpage to a paying agent of your choice and swoosh, ready to go. The money just starts flowing.
We – entrepreneurs – think about ourselves as businessmen. Trustworthy people, who believe in our idea and the business model we have in our heads. Then someone tells us that we are a high risk merchant. Us?! No! Of course not. It has to be some mistake. Unfortunately it’s not.
If you run an international e-business and sell goods globally, you do your best to make the purchasing process as simple and as fast as possible. When your online business is developing and the number of customers, transactions and revenues is increasing, there is nothing worse than payment limits that can stop you. But sometimes the bank can reject transactions (because of business or customer location, payments method, currencies, etc.). If a consumer lives in the UK and suddenly shops in Japan, the bank can treat it as a fraud transaction, because, for example, such card activity may not correspond with their purchasing history. It’s all in order to ensure the money’s safety. Banks sometimes reject payments when they suspect a card might have been stolen. But it’s a big problem for e-businesses. When a transaction is rejected, you lose money and customers.
The best way is to create more than one merchant account and integrate them in one clever payment system. And that’s what we prepared: Automatic Payment Optimizer. It is a mechanism that groups all merchant accounts of a given online business and sends money to the right one. If a bank rejects a transaction, APO attempts to send the funds to other bank accounts until it succeeds and receives a positive response. All this happens automatically and takes just a few seconds.
To try Automatic Payment Optimizer contact PayLane info@paylane.com
Setting up a merchant account is above all about business possibilities. If you’re serious about your ventures, you can’t run an online shop nor accept card payments on your website without having it. Don’t cut corners, do it right!
It’s a separate bank account or rather a line of credit to a merchant that allows business to accept online payments, meaning money from online transactions. This account is established under an agreement between a merchant and an acquiring bank for settlement of all transactions processed on your website.