If you are a successful e-commerce marketer, your communication with clients is not only based on your website. An integral part of it is e-mail communication, which proves to be an effective way to directly reach your customers.
Shopping cart abandonment can be a plague. The web is filled with reports estimating the number of abandoned carts from 55% to 80.30% . Your website can be beautifully designed and embody the latest trends, yet statistically only about 40% of your customers will complete the shopping process. That’s a bit discouraging.
But worry not! Sometimes a small change in the shopping process can save your income. We have listed 5 good customs (connected mainly, but not limited to design…) that can help you enhance the checkout process and make your customers experience better