Poland has quite a huge market for all kind of e-business owners. Located in Central Europe, with rapidly growing all kind of e-commerce metrics Poland is set to take over the e-commerce industry. That’s why in this blog post we’re going to focus on what exactly is going on in Poland and why taking an interest in this country is worth your time.
When you decide to run a global business it is only natural to create your product and promotion in English. It’s the most universal language, especially on the e-business markets. But it’s almost certain that your product develops and gains popularity in specific domestic markets. This would be the moment you start considering whether to translate your service, promotional materials and even to provide customer support in the local language.
Providing business (even online business) in the language of every possible customer can be difficult, extremely costly and absorb human resources. And, if your solution is sold all over the world, it might be even impossible. But if you launch your product in particular markets, prepare promotion actions or start partnerships with local companies, institutions or suppliers, you’ll need to be ready for an increased number of queries, clients and partners from that region. And that’s what you expect. But it might happen that your clients want to talk and write to you in their mother tongue.
Back in October we introduced wire transfers in Polish banks, which are crucial when running business in Poland. For many of you it had no significance as your business operates only in the UK, France, the Netherlands or Portugal, and you have no plans to try new markets. However, the latest Polish eCommerce report will no doubt make you reconsider your expansion plans – let us present to you some of the most interesting and impressive facts about this market from recent years and the expected figures for the near future.
