Across the Board

Blog on e-business and online payments.

Tag Archives: Verified Merchant


How To Verify Company’s Trustworthiness?

A brand can be built using many methods. What you cannot do is not build it at all. Every business is working for their reputation by interacting with clients or partners. And it’s their opinions that usually are the most helpful when deciding about potential shopping or partnership. Most people prefer to use services recommended by their friend, so our clients’ satisfaction should be more valuable than any ad campaign, media coverage or strong market position.

How to help first time clients decide to use our services? What if we haven’t yet gained reputation of a trustworthy merchant and not all potential clients are determined enough to look us up on the internet (e.g. price comparison websites)? Of course, you can tempt them by lowering your prices, but in most cases buyers prefer to pay extra and be sure their transaction will go smoothly.

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PayLane Verified Merchant

PayLane Verified Merchant badgesRemember us saying that we like to do more than just processing payments? We want to help all the really great businesses out there and that’s why we want to promote them.

So here’s out latest perk for merchants – the PayLane Verified Merchant seal.

What are the benefits of the Verified Merchant status?

The short answer is: you will improve your business and sell more.

The just a little bit detailed answer is:

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