A brand can be built using many methods. What you cannot do is not build it at all. Every business is working for their reputation by interacting with clients or partners. And it’s their opinions that usually are the most helpful when deciding about potential shopping or partnership. Most people prefer to use services recommended by their friend, so our clients’ satisfaction should be more valuable than any ad campaign, media coverage or strong market position.
How to help first time clients decide to use our services? What if we haven’t yet gained reputation of a trustworthy merchant and not all potential clients are determined enough to look us up on the internet (e.g. price comparison websites)? Of course, you can tempt them by lowering your prices, but in most cases buyers prefer to pay extra and be sure their transaction will go smoothly.