Every seller’s dream is to have as much traffic that generates buys, as possible. However, achieving this is not as easy as it seems. A lot of people spent enormous amounts of money on advertising, all in order to bring more customers to their website. Why is it then, that the average rate of e-commerce conversion is somewhere between 1-5%? What are store owners doing wrong?
As a seller, you’ve got a wide range of products or services. They are of excellent quality. So why would your potential customers be struggling with the final decision? The answer is simple: there are thousands of sellers like you out there and you need to make sure to stand out so that these potential buyers become your customers. For the sake of this article, let’s just call them customers.
Here are some good practices to incorporate into your business in order to convince your customers to buy from you: …
What has happened today?Today (May 21, 2013) Google has announced that they are closing Google Checkout (it will be retired on November 20th, 2013). It came as quite a shock for many merchants, who used to use this payment option. Before I start to comment on that move let’s talk about the history of this product.
Forget about meetings. They are toxic. Don’t plan too much. Don’t hire people based on resume. This is only a few examples of unusual advice from 37signals owners – creators of Basecamp (project management tool), Ruby on Rails (online framework for programming), Highrise (contact managing tool) and many others.
They have created a great company and earned a lot of money on software in cloud. The book written by them is called “REWORK” and it helps you see the business world in a slightly different way.
“The Lean Startup” by Eric Ries is a brilliant and insightful look into the world of startups that will change the way you approach your business and products. How can you do it? By implementing the manufacturing strategy.
Reaching new customers is not an easy thing to do, especially when you have little experience in direct sales or don’t have a huge database. First of all, you have to know your product very well, understand business needs and mostly important – make your potential customer’s life easier. Here is a piece of good advice from my side: