Remember us saying that we like to do more than just processing payments? We want to help all the really great businesses out there and that’s why we want to promote them.
So here’s out latest perk for merchants – the PayLane Verified Merchant seal.
The short answer is: you will improve your business and sell more.
The just a little bit detailed answer is: …
It’s nothing new that celebrities and adverts go together. A famous face is not only a matter of increased sales, but also the image of a brand. If I asked you to name the biggest celeb-magnet, you’d probably say Pepsi. I’m sure you all remember Britney Spears and Spice Girls singing about how amazing Pepsi is (too bad the former one was photographed buying Coca-Cola afterwards!) or David Beckham doing incredible tricks thanks to one sip of the drink. Although these names are big (and by big I do mean BIG), they are also spokespersons for other brands, including Toyota, Candie’s, lollipops, McDonald’s, Tesco, deodorants, crisps, H&M, Sainsbury’s (yes, we’re still talking just about Britney, Spice Girls and Becks!), which decreases their value and credibility as an ad star.
Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadter’s Law.
— Douglas R. Hofstadter
In the times of smartphones it was inevitable that a day when we’ll launch Across the Board for mobiles will come…
Well, guess what? It’s today! You can now read your favourite blog on your phone – but in case you want to access the full version, you can always switch it back at the bottom of the page.
Happy browsing!
Whenever we’re explaining one-click payments to our partners or clients, it’s always good to add the “just like Amazon or Apple” phrase. In most cases it says more than any detailed description would and there’s always the “big brand effect”. Of course one of the greatest advantages of one-click payments is that this solution is fast and convenient. That’s why when making a purchase, I was a bit surprised that Apple asked me to provide additional specific documents in order to prove my identity. But, as I wrote recently, confirming my identity is completely understandable in some cases. What struck me was the way it was handled.
Before I tell the story, I have to clearly state that this was a local Apple department (not the US Apple), but after some googling it looked like the same department contacts also, for example, UK customers. We also do not intend to mock or criticize Apple – we just want to present an interesting case study and an example that even really big brands either make mistakes or sometimes do not fully control their representatives.
Barely 20 years ago our wallets were full of notes and coins. Now everyone has at least 4 debit, credit or prepaid cards. And some spare change for a car parks. Ever wondered what they’ll look like in 2030? Will notes cease to exist? Will we need wallets at all or will we pay using mobile phones only? Take a look at this interesting infographic made by VoucherCodes.co.uk.
Are you a small business technology geek? If not yet, you definitely have to talk to Ramon Ray – the most enthusiastic technology evangelist and a great source of knowledge about technologies for small businesses. He is also a funny interlocutor. We talked about the culture of running small business in the US and the rest of the world, about role of technology in small businesses and social media. Hope you enjoy reading this interview as much as I enjoyed interviewing Ramon.
Are you a Magento user? We have some great news for you!
PayLane has once again met with eCommercers expectations and presented a brand new extension for Magento, which allows online payment processing.
A Rubik’s cube mastermind, probably the tallest web developer in Europe, twitteroholic, an avid zumba dancer, an exotic food lover, a Dostoyevsky fan, a Photoshop whiz, a Dacia driver, a marketing cobra, a caring mother and a snowboarder – no wonder you want to work with us. Thankfully, PayLane is now hiring (remote work possible)! Check out our updated careers page!
