It’s nothing new that celebrities and adverts go together. A famous face is not only a matter of increased sales, but also the image of a brand. If I asked you to name the biggest celeb-magnet, you’d probably say Pepsi. I’m sure you all remember Britney Spears and Spice Girls singing about how amazing Pepsi is (too bad the former one was photographed buying Coca-Cola afterwards!) or David Beckham doing incredible tricks thanks to one sip of the drink. Although these names are big (and by big I do mean BIG), they are also spokespersons for other brands, including Toyota, Candie’s, lollipops, McDonald’s, Tesco, deodorants, crisps, H&M, Sainsbury’s (yes, we’re still talking just about Britney, Spice Girls and Becks!), which decreases their value and credibility as an ad star.
Recently, the owners of the Chase Sapphire Credit Cards (signed by Visa) might have been surprised, finding their new card looking slightly different than they were used to. The 16-digit number, the expiration date and Visa logo were moved to the other side, leaving just the name of the cardholder and the bank on the front.
Redesign is not an easy thing to do. If done carelessly, it may prove hazardous. One may recollect a recent redesign of the Pepsi logo – not received well by the general public. Some concepts and designs are so deeply rooted in people’s minds that even a slight change seems odd and takes quite a long time to get used to. The truth is that there should be a really good reason behind the redesign. It can be done to refresh the brand or to appeal to new markets. It may be done to differentiate oneself from the competition, to enhance usability… Or to stress a unique feature of a new product.
We’re constantly going global and reaching more and more markets. Becoming a certified partner with American Express is our latest step to become a worldwide payment processor.
What does it mean for our merchants?
Thanks to direct integration of both companies’ systems, it is possible to process payments without other parties’ involvement. This means that PayLane clients may now expect lower fees and simpler account opening procedures.
Merchants who want to accept payments with AmEx cards do not need to apply for a merchant account with another acquiring bank. Apart from a simpler process of opening an account, PayLane clients now pay less for processing payments. Direct collaboration between PayLane and American Express eliminates any additional fees charged by acquiring banks. Could this be any better? :)
Partnering up with AmEx is another step of creating PayLane’s offer dedicated to e-businesses that want to operate globally.Geographical boundaries are no barrier for us any more. Apart from enriching the list of available payment methods, we implements also other services and simplifies the already offered solutions. That is why PayLane can offer its clients to reach more markets from all over the world and still works on reducing fees and simplifying all necessary procedures.
Do you need to integrate with AmEx? Don’t wait, simply contact our sales department right away! :)
The first American Express credit card was issued in the 50’ of the XXth century. Today very few of us can imagine shopping without a credit card. We choose it, because it’s safer, because you don’t need to search for an ATM, because it’s simply more convenient.
American Express cards, among Visa, MasterCard, Diners Club and JCB, remain one of the most popular in the world. But how to choose the best card from all those offers without getting a headache and feeling dizzy?
Let’s take a look what one of those most popular credit card brands can offer.