Jeff Bezos on brands and reputation
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
— Jeff Bezos
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
— Jeff Bezos
If you make customers unhappy in the physical world, they might each tell 6 friends.
If you make customers unhappy on the Internet, they can each tell 6,000 friends.– Jeff Bezos
