E-commerce owners face numerous challenges in running their businesses. Low conversion rates, this really expensive website design that’s supposed to be failproof, and customer satisfaction constantly dropping for no apparent reason. Of course, every business is unique, yet these issues come up to a higher or lower extent in the majority of them. These and one more, that’s really difficult to fight unless you’ve determined the reason for it – cart abandonment.
Shopping cart abandonment can be a plague. The web is filled with reports estimating the number of abandoned carts from 55% to 80.30% . Your website can be beautifully designed and embody the latest trends, yet statistically only about 40% of your customers will complete the shopping process. That’s a bit discouraging.
But worry not! Sometimes a small change in the shopping process can save your income. We have listed 5 good customs (connected mainly, but not limited to design…) that can help you enhance the checkout process and make your customers experience better
Do your customers abandon their shopping cart right before finalising the transaction? Take a look at this infographic to find out why they do so.