Recently, the owners of the Chase Sapphire Credit Cards (signed by Visa) might have been surprised, finding their new card looking slightly different than they were used to. The 16-digit number, the expiration date and Visa logo were moved to the other side, leaving just the name of the cardholder and the bank on the front.

Redesign is not an easy thing to do. If done carelessly, it may prove hazardous. One may recollect a recent redesign of the Pepsi logo – not received well by the general public. Some concepts and designs are so deeply rooted in people’s minds that even a slight change seems odd and takes quite a long time to get used to. The truth is that there should be a really good reason behind the redesign. It can be done to refresh the brand or to appeal to new markets. It may be done to differentiate oneself from the competition, to enhance usability… Or to stress a unique feature of a new product.

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Visa Europe offers a credit card that comes with its own 48×8 pixel LCD panel on the back. That would be located just above the signature of the cardholder. The solution, called CodeSure Matrix Display Card, has been invented to increase security of credit cards, which can be used e.g. in online shopping.

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Among the many poems and nursery rhymes I read to my children, I found one quite amusing and I would like to share it with you.
It’s called “Teenage Princess”:

I know how it is to need money –
As much as I can get;
My teenager goes to the mall,
And I go into debt.
Most kids’ first words are “Ma-ma,”
She said “Vi-sa” with a smile;
She has a black belt in shopping,
And a package from every aisle!

By Joanna Fuchs

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