MOTO (Mail Order/Telephone Order) is one of the order taking ways offered by PayLane. It basically stands for accepting credit and debit cards by phone or via e-mail order. What are the benefits? What type of businesses is it tailored to?
MOTO would be great for travel and accommodation rental services, catering companies, florists, take-out restaurants, online product sellers and to small companies located at home, where no physical swipe of a card through a terminal is possible. It is also a perfect way of selling for companies doing international transactions.
If you have accepted orders via phone so far and these have been paid by bank transfer (let’s say 50% of your orders), you could consider spreading your sale activity to credit and debit cards, involving MOTO. The customer could call and place an order. The responsible person on your end would enter all the order details into the special form and process the transaction. It will also save you a lot of time processing orders from non-online channels. Moreover, it will improve your service by keeping online and offline orders all together.
It would be a good idea to include this way of taking orders for those customers who prefer more personal contact with the seller. Not each customer is good at providing order details via the payment form. Writing or calling to place orders is fast, effortless and build more trust in the service, as the customer knows that there is a real person on the other side.
What will you need to do so as to be able to offer MOTO to your customers? Before you apply for MOTO, you will need to prepare your website at which you would like to accept such card payment method according to the requirements of Visa and Masterpayment: put the clear listing of products/services with prices and prepare your Terms of Service accordingly (mentioning that MOTO is one of the possible ways of taking orders). Thanks to that, your customers could enter your website from any computer, choose the product/service they need and then call you or e-mail you in order to finalize their order.
Remember that spreading the number of payment and order taking methods on your website increases your sales opportunities, potentially increasing your profit. The more you offer, the more customers will be willing to buy from you.