Across the Board

Blog on e-business and online payments.

Sociologist and researcher, particularly interested in what happens at the interface between individuals and society, nature and culture. Fan of commercials- claims that ads are Art! Admires pure form in any field of art. At PayLane responsible for good visibility, audibility, readability and brand presence. Thinks about new markets, channels and partners. Open to any form of cooperation. After work - follower of the slow food movement. Always finds time to support NGOs.

All posts by Ula:



Think global, act local

It is a good slogan not only for social activity but also for running online business. If you’d like your brand to spread around the world think how it works in particular markets. Popularity in many regions can finally bring you closer to global success.

Some products can be universal for every user. Think about computer accessories, music streaming services or electronics. But many businesses have to target their solutions to particular markets. For example e-book stores need to offer books in a local language, written by local authors. File sharing services have to abide by the local law, clothes stores adapt to the local climate etc. This means they understand and meet their clients’ needs. If you know what your users want you are all set. You just need to use this knowledge wisely.

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Is It Worth To Use Customer’s Language?

When you decide to run a global business it is only natural to create your product and promotion in English. It’s the most universal language, especially on the e-business markets. But it’s almost certain that your product develops and gains popularity in specific domestic markets. This would be the moment you start considering whether to translate your service, promotional materials and even to provide customer support in the local language.

To be (multilingual) or not to be?

Providing business (even online business) in the language of every possible customer can be difficult, extremely costly and absorb human resources. And, if your solution is sold all over the world, it might be even impossible. But if you launch your product in particular markets, prepare promotion actions or start partnerships with local companies, institutions or suppliers, you’ll need to be ready for an increased number of queries, clients and partners from that region. And that’s what you expect. But it might happen that your clients want to talk and write to you in their mother tongue.

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What can a contest do for your startup?

The Next WebWho doesn’t like to win? It doesn’t matter whether we think of regular contests, lotteries or simply online rankings. The feeling of being the best, chosen and appreciated motivates us to act and increase work. But what can such winning do for your startup?

Become recognizable

First of all – sometimes it doesn’t matter if you win or not. Being nominated or being in the top ten list can already be a great success. A lot of people observe trade contests because it’s the easiest way to be up to date with what’s new or trendy at the moment. You probably do the same looking for competitors, partners or clients. Being nominated could be essential for your startup when it is still unrecognizable. Taking part in a contest can be treated as your promotion channel. If you’re nominated – announce it to the whole world. Use any promotion channel you have (blog, social media, newsletter, websites etc.). Show that you’re proud because you should be! Media love information about winners so it’s always a great opportunity to be on the cover.

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Is There Space In The Market For Another Communications Platform?

B2C Manager is a finalist of Startup Contest, which was held in Gdańsk, Poland in October. They have presented an interesting solution for business that can help with communication and sales of online companies. I have talked to Grzegorz Gwiazdowski, managing director of B2C Manager about their offering, why they participate in startup contests and what the future holds for the company.

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Can you create a business in just 54 hours?

First customer :)It was such a busy weekend. The mission was to build a startup in 54 hours. Holding the rule: „No talk. All action”, Startup Weekend Trojmiasto took place at Pomeranian Science and Technology Park in Gdynia 9-11 Nov 2012. We were there, as a coach, a participant and a guest. From our different points of view it was a very inspiring time. Great place to work on a new project, exchange experience and network, and of course to build a startup.

We already know the winner of Startup Weekend Trojmiasto – it is Virtual Recruiter. But there were also two additional winners. The best pitch, chosen by judges was Let’s deliver! and People’s choice went to the Meetravel.

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Startup Weekend’s Back in Trojmiasto. PayLane will be there.

The excitement after Startup Contest has barely died down and another event is coming up! The 2nd edition of Startup Weekend Trojmiasto will take place in two weeks. 100 aficionados of new technologies will meet again on 9-11 November in Pomeranian Science and Technology Park in Gdynia, Poland. The participants will work in groups that will have 54 hours to create and present a concept for a startup.

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Running an E-Shop And Being a Mother? An Interview With Roser.pl

Are you tired of your job? Maybe you lost it? Have you considered starting your own business? Read our interview with Dominika Małecka-Buźniak about unusual circumstances in which she founded her e-shop Roser.pl.

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Revolutionary Project for Startups!

It’s no secret that we love startups and we frequently write about them on our blog. We know that besides a lot of passion, e-businesses need partners who understand their needs. That’s why we prepared our revolutionary project: PayLane for Startups. We make online payments processing easier. See how it works and join the startups revolution!

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From One Tweet to One Million $

Who wouldn’t want to be in Stacey Ferreira’s place? She responded to Richard Branson tweet, then met him with her brother in Miami and after a couple months the billionaire invested in their project. I talked to Stacey Ferreira, the co-founder of MySocialCloud about their product, security, history and future plans.

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How To Earn Money Without Working More

Imagine making more money without having to work more… You say it’s impossible? Not with PayLane, it isn’t!

Do you like PayLane? If you already know our wide range of our online payment methods, e-commerce plugins, additional payment services such us recurring payments or single click payments, we have something that might interest you – you can now earn even more by cooperating with us! And it doesn’t matter whether you are our client or not.

How to earn with PayLane

If you run a business on the Internet, you probably have friends who do it too or you know other e-businesses. If they sell their services or products online they need a payments service provider – and that’s where you come in. By recommending PayLane, you too can make money with PayLane.

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