Marketing is a very broad and open topic that can cover pretty much anything. However, it’s the job of every good analyst to know exactly what pays off. In this post we are going to explore the three main reasons why videos are becoming so popular and worthwhile in marketing and branding.
First there was Twitter and Facebook where sharing your short thoughts was a great way to provoke customers in engaging with companies, then we had Instagram which brought on the era of imagery and visualizations, and at last we’ve moved onto videos with YouTube, Vine, MixBit and now even Instagram Videos. According to a Youon Infographic a page with just text will be looked at for an average of 48sec whereas a page with a video can drive up to 5 min and 50 sec on a website!
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Shopping cart abandonment can be a plague. The web is filled with reports estimating the number of abandoned carts from 55% to 80.30% . Your website can be beautifully designed and embody the latest trends, yet statistically only about 40% of your customers will complete the shopping process. That’s a bit discouraging.
But worry not! Sometimes a small change in the shopping process can save your income. We have listed 5 good customs (connected mainly, but not limited to design…) that can help you enhance the checkout process and make your customers experience better
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Every web business that’s seriously thinking about the global market, should consider accepting payments using most well-known global payment methods. If you want to sell around the globe, let me introduce you to a list of absolutely must-have payment methods.
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Enjoying the Holiday season one online click at a time! Here is a short infographic that shows just how we shop online once the holidays are just around the corner.
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Hashtags are a great social media marketing tool that many businesses dismiss simply because it reminds them of something that teenage girls use on Instagram. The truth is, hashtags are an underappreciated marketing campaign tool. Using them the right way can bring in traffic and new customers to any business.
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It was such a busy weekend. The mission was to build a startup in 54 hours. Holding the rule: „No talk. All action”, Startup Weekend Trojmiasto took place at Pomeranian Science and Technology Park in Gdynia 9-11 Nov 2012. We were there, as a coach, a participant and a guest. From our different points of view it was a very inspiring time. Great place to work on a new project, exchange experience and network, and of course to build a startup.
We already know the winner of Startup Weekend Trojmiasto – it is Virtual Recruiter. But there were also two additional winners. The best pitch, chosen by judges was Let’s deliver! and People’s choice went to the Meetravel.
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Millions of people shop online everyday, spending of hundreds of billions of dollars. The number of online retailers is equally impressive, which means that you get a wide range of shops to choose from, but also that you fall a victim of fraud shops. However, there are certain steps you can take that will help you choose a trustworthy shop. Take a look at our list of 10 free tips that will make your shopping safer!
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The excitement after Startup Contest has barely died down and another event is coming up! The 2nd edition of Startup Weekend Trojmiasto will take place in two weeks. 100 aficionados of new technologies will meet again on 9-11 November in Pomeranian Science and Technology Park in Gdynia, Poland. The participants will work in groups that will have 54 hours to create and present a concept for a startup.
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One of the most popular payment methods in some countries (such as German-speaking regions) is direct debit. Let’s compare this payment method to credit card payments…
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A brand can be built using many methods. What you cannot do is not build it at all. Every business is working for their reputation by interacting with clients or partners. And it’s their opinions that usually are the most helpful when deciding about potential shopping or partnership. Most people prefer to use services recommended by their friend, so our clients’ satisfaction should be more valuable than any ad campaign, media coverage or strong market position.
How to help first time clients decide to use our services? What if we haven’t yet gained reputation of a trustworthy merchant and not all potential clients are determined enough to look us up on the internet (e.g. price comparison websites)? Of course, you can tempt them by lowering your prices, but in most cases buyers prefer to pay extra and be sure their transaction will go smoothly.
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