Regardless of how prosperous your company is, there is always room for improvement. And when is a better time to change than now? In honour of 2013 we have come up with a few New Year’s resolutions – regarding your customers, employees and yourself – that every ecommerce business can, and in some cases should, follow.
People often think that providing as many payment methods as possible is good, because customers can choose their favorite one. This should mean that the income will be greater; fewer people get discouraged by the lack of the payment method they prefer. Sounds logical, but it’s actually a minimal plan and there’s no guarantee it will work in every case.
If we try to go beyond the “convince to buy” approach, what is there that we might want to achieve? The first thing that comes in mind is “convince to buy again“. Make your customers become your regular customers. And how is it exactly related to payment methods?
Let’s face it, online payments is a boring business. Hell, I’m guessing some of you have already closed the tab now that you’ve learnt this post will be about it. If you’re still here though, do stay, cause we have something unusual to share with you…
It’s a busy time at PayLane – we’ve just been audited. No, not by the IRS. Our taxes are just fine. Then what does it mean? Last week we were visited by a QSA (Qualified Security Assessor) from an external audit company who, in short, decides whether a financial company is trustworthy or not. He spent a week with us, going through hundreds of document pages, checking our network’s and servers’ safety and interviewing the staff.
Chargeback is the new black. I hear about them on daily basis (maybe it’s because of my job?), also from my friends – about how they fought for their money with an evil merchant. Of course, it’s a great way of getting back what you paid for a faulty product or service, but before you initiate it, it might be worth knowing what it means for the seller and why it’s sometimes better to ask them directly for a refund, without getting banks involved in it.
Not so long ago we were joined by Damian and we already have a new team member! This time, the new addition will help Dominika and Agnieszka from Customer Service. And so, without further ado, let us present to you the latest PayLaner!
My name is Alicja and I am a new Account Manager at PayLane. If you are our client or partner, you might hear from me, as I’ll be dealing with our merchants and acquirers – whether it’s solving your problems or collecting documents.
When not working at PayLane, I am a student at the Gdansk University of Technology. My field of study is Financial Mathematics and I really enjoy it.
In my free time I travel as much as I can. My best trip so far has been China, although that may change soon as I’m planning to go to Kenya. My other passion is skiing, which I’ve been doing for over 15 years.
So you have a business idea. You’ve heard so much about startups going big, such as Square, Pinterest or Dropbox. At the same time, hundreds, if not thousands of new businesses failed and gave up after a few months. How do we increase our chances of launching a successful startup? By finding the right investor.
The good news is that there investment groups that do just that – look for interesting startups to help. The bad news? It’s harder than you think to get that help. However, there are certain things you can do to increase your chances of getting picked.
If you want to start selling online, there’s a good chance you’re thinking about opening your very own online store. But how to do it? Should you use a ready-to-go ecommerce platform or create your own system? Or maybe there’s another way and a webstore won’t be the best solution for you. This is easy to say, but if it’s your first time – it won’t be that easy to answer.
Since ecommerce is the most common case, let’s first think how to start an e-shop. Some consider ecommerce systems as just for amateurs, but that is certainly not true. Of course amateurs use them and the biggest brands don’t, but the businesses in between make the biggest part. What should they do?
Corporate brochures don’t have to be boring. There are instances when taking a different approach to design actually pays off. Sometimes it’s good to break the mould. Designing a corporate brochure is not an easy task. First, the brochure needs to convey the company’s spirit. It also needs to show the products, inform about company’s politics… Not to mention it needs to be visually attractive. Quite a lot for a bunch of printed sheets of paper stacked together. At the end of the day, the most difficult task proves to be making an unforgettable impression on the reader.
