Category Archives: Payments

5 tips to make your online form even better

application form

How many times have you tried filling out a form and groaned in frustration? Probably one time too many. Online forms are a necessity at times, but can also cause frustration. Sometimes a short sign up form can cause many problems if not done properly. Whereas a long registration form can be frustrating when everything you’ve filled in just disappears once the browser is closed. These things add up to a negative user experience – and you cannot have your users feel angry at the very beginning of your journey.

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Reduce Shopping Cart Abandoment With Single-Click Buys

There are two things that e-business owners hate, one -abandoned shopping cards and two – people not returning to their business (granted, the two do correlate). Now there may be various factors going exactly into why this is happening, but there is one factor that could be solved with ease: the shopping process. There are various online stores that bombard their potential customers with long check out forms, multistage shopping carts, and incredibly hard to understand commands. It’s more than tiresome when you’re trying to just buy one product and you have to go through what seems like 100 light years worth of pages and boxes to fill out. The more you think about it, the more you realize you’d rather be looking for a different website with what you need than checking out here. This is why one-click payments were created! To make shopping less annoying and more conversion oriented.

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3 Steps To Understanding Mobile Commerce

3steps_mobile_commerce

M-commerce is sweeping the world as stores fight for customers. With an increased amount of shoppers reaching for their mobile devices, E-commerce (and physical stores alike) is taking mobile optimization more and more. There are three factors to understanding why mobile commerce is becoming such a powerful platform: convenience, mobile apps, the spread of 4G.

What exactly is mobile commerce? Investopedia defines m-commerce as the use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online. However, this definition can be expanded to tablets, interactive laptops, basically anything with a touch screen. To fully understand those three points, lets firstly look at some history behind mobile shopping:

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Card Ads That Draw Businesses In

Who says that commerce (or e-commerce) is boring? With the ability to use celebrities, quirky images, and catchy slogans – anything is possible. This blog post is dedicated to those who do it best: American Express, VISA, and MasterCard. We will also briefly discuss what each of those cards can bring into a business setting.

amex

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Global e-business: How To Sell In Poland?

polish-ecommercePoland has quite a huge market for all kind of e-business owners. Located in Central Europe, with rapidly growing all kind of e-commerce metrics Poland is set to take over the e-commerce industry.  That’s why in this blog post we’re going to focus on what exactly is going on in Poland and why taking an interest in this country is worth your time.

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A Beginner’s Guide To Transaction Descriptors

transaction-descriptors

Whenever a customer reads their card and/or bank statements, they most likely see dates and amounts of transactions, perhaps the account balance after each of them, and – depending on the bank – maybe some additional information as well. But among this data, they surely see transaction descriptors. As the name suggests, a transaction descriptor is meant to describe a particular payment in order to help to identify the transaction.

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First steps in using Magento

magento

When it comes to downloading your own copy of Magento, there are two ways to download the newest package, directly on the website (it requires logging in) or through svn. In this blog post you’ll find detailed steps on going through the downloading and installing procedure. What once seemed impossible will now be a quick breeze through simple steps!

We’ve prepared a simple step-by-step tutorial on how to download, use, and change options for your convenience, within Magento

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5 Steps To Stop Chargebacks From Haunting Your Business

chargebacksIf you’ve ever looked into accepting online credit card payments (and chances are that you have, the “Pay” in “PayLane” isn’t there just for funzies), you probably fear chargebacks more than a one-on-one meeting with your mother in law. That’s what friendly fraud is – a monster in the closet that you never knew about. For merchants, processing card not present transactions (so basically, all online credit card payments) the risk of receiving chargebacks is daunting, and rightly so, since it can be quite costly. But there is only so much that you as a merchant can do to protected yourself against them – sure, you probably have the friendliest customer support team in the whole wide world and a well worded terms of service agreement, but is that enough?

Well, it is.. sometimes. The biggest risk for any online retailer is selling non tangible goods, which are becoming more and more popular with every minute. Internet stores are basically flooded with all things digital, whether it’s a subscription to a magazine or that awesome new MP3 that’s stuck in the back of your head. These purchases that we often make with the click of only a few buttons (heck, with all these one click purchases, who isn’t tempted?) are perhaps the root of the problem.

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To Bitcoin or not to Bitcoin?

bitcoin_paylane

The question on everybody’s mind is – should I allow Bitcoin as a payment form on my website? This brainchild of the pseudonymous Satoshi Namakamoto has soared from zero to hero in a very short time period. Worth barely a cent in the first year of its career (2009-2010), finally reaching dollar value in 2011, nobody saw any potential in this wildly fluctuating cryptocurrency. That is, until the bubble grew to enormous sizes in 2013, at one point reaching over $1200. But what does that mean for the future of Bitcoin? That’s what we’re going to discuss briefly.

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