Germany has one of the biggest e-commerce markets in the world and enjoys the greatest e-commerce customer potential within Europe, making it the clear continental leader. Try to imagine – you can find more than 40 million digital buyers here (more than 50 percent of the domestic population) and what’s really important – the e-commerce market is still rapidly growing.
Every online store wants to be a success story, but what exactly does one do to make their store the very best? Well, there are seven simple steps that can help every business owner make their store desirable. From product/service descriptions all the way to good, clean web design. Some of these steps may seem just too easy or good to be true, but you’d be surprised how many of us forget that those are the keys to making our store popular and rich with customers. So let’s jump in:
M-commerce is sweeping the world as stores fight for customers. With an increased amount of shoppers reaching for their mobile devices, E-commerce (and physical stores alike) is taking mobile optimization more and more. There are three factors to understanding why mobile commerce is becoming such a powerful platform: convenience, mobile apps, the spread of 4G.
What exactly is mobile commerce? Investopedia defines m-commerce as the use of wireless handheld devices such as cellular phones and laptops to conduct commercial transactions online. However, this definition can be expanded to tablets, interactive laptops, basically anything with a touch screen. To fully understand those three points, lets firstly look at some history behind mobile shopping:
More often than not, business owners focus on their business. That’s why they hire us marketers to figure out if that focus is going in the right direction. However, it is not about what business owners or even marketers think, it all comes down to what we know about our customers and what we know about their engagement in our content. Because the more you know, the better the chance that you will reach your customers and get valuable traffic. Now, how do I get that information? – you may ask. Simple, analytics!
Now that we’ve established how you can get information about your customers behavior, you will probably think – what do I do to get those analytics you speak of? Well friend, this is a text all about what you can use to get the best of analytics and what’s more, the free kind of analytics! There are four free analytics that I personally love using and will focus on: Google Analytics, Twitter Analytics, Facebook Insights, and my favorite of all – SumAll.
Over the years design has changed drastically. Even now we see how websites have transferred from realistic design onto flat design. However, most business owners don’t think about which color or type of design is now trendy, they focus on what design will attract their customers.
Satisfying customers can be a challenge because they’re individuals who don’t think alike. And whether we like it or not, 93% of our customers judgement of a website during the first seconds relies on visual appearance alone. Whereas about 42% of those users make a decision to stay on a website due to design alone. KISSmetrics made a great infographic that explaines customer behavior during shopping. That’s why this post is dedicated to good website design, a brief introduction to why color, simplicity and intuitive design is important in attracting customers.
Poland has quite a huge market for all kind of e-business owners. Located in Central Europe, with rapidly growing all kind of e-commerce metrics Poland is set to take over the e-commerce industry. That’s why in this blog post we’re going to focus on what exactly is going on in Poland and why taking an interest in this country is worth your time.
When it comes to downloading your own copy of Magento, there are two ways to download the newest package, directly on the website (it requires logging in) or through svn. In this blog post you’ll find detailed steps on going through the downloading and installing procedure. What once seemed impossible will now be a quick breeze through simple steps!
We’ve prepared a simple step-by-step tutorial on how to download, use, and change options for your convenience, within Magento
If you’ve ever looked into accepting online credit card payments (and chances are that you have, the “Pay” in “PayLane” isn’t there just for funzies), you probably fear chargebacks more than a one-on-one meeting with your mother in law. That’s what friendly fraud is – a monster in the closet that you never knew about. For merchants, processing card not present transactions (so basically, all online credit card payments) the risk of receiving chargebacks is daunting, and rightly so, since it can be quite costly. But there is only so much that you as a merchant can do to protected yourself against them – sure, you probably have the friendliest customer support team in the whole wide world and a well worded terms of service agreement, but is that enough?
Well, it is.. sometimes. The biggest risk for any online retailer is selling non tangible goods, which are becoming more and more popular with every minute. Internet stores are basically flooded with all things digital, whether it’s a subscription to a magazine or that awesome new MP3 that’s stuck in the back of your head. These purchases that we often make with the click of only a few buttons (heck, with all these one click purchases, who isn’t tempted?) are perhaps the root of the problem.
January 26th was our 9th birthday! To celebrate this day we’ve created an infographic full of facts from 2013. From the funny and quirky office things to the great new business heights that we’ve reached, this past year was truly a great one.
But our celebration didn’t stop there! Why? Because to commemorate this great day we’ve also launched a brand new website!
This year we published a great book on e-commerce, we’ve become an official payment institution, added more banks to our offer, increased the amount of opened accounts by 784,3% percent since 2012 (that’s 2529 new accounts in 2013 alone!), and traveled more than 20,000 km this year. And those are just the highlights of our year!
Check out how great this years travel through the business universe was:
