Category Archives: PayLane

The Mobile Payment Form Is Here!

secure_mobi_mockup_ENGPayLane now supports a mobile version of the Secure Payment Form! This simple to use form will allow your customers to make a purchase right in their phone. What’s more if you already use our Secure Payment Form, then you don’t need to implement this mobile version because users will automatically be redirected to the Mobile Payment Form.

This service can be used by businesses who are already integrated with PayLane’s Secure Payment Form. To help you see what this Mobile Payment Form looks like, we’ve prepared a simple guide to the know-how of the Form itself.

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To Bitcoin or not to Bitcoin?

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The question on everybody’s mind is – should I allow Bitcoin as a payment form on my website? This brainchild of the pseudonymous Satoshi Namakamoto has soared from zero to hero in a very short time period. Worth barely a cent in the first year of its career (2009-2010), finally reaching dollar value in 2011, nobody saw any potential in this wildly fluctuating cryptocurrency. That is, until the bubble grew to enormous sizes in 2013, at one point reaching over $1200. But what does that mean for the future of Bitcoin? That’s what we’re going to discuss briefly.

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Is a PayPal account enough to sell globally?

paypal_accountI have a PayPal account – is that enough to accept payments from customers all over the world?

Many in the Internet world believe that having a PayPal account is all you need to accept payments in any part of the globe, well you might need to have some type of a card too and that’s it. Surely, now everyone from this planet will be able to pay for our services.

True or false? Well, yes and no, that depends.

This world is a very diverse one. People live in different countries, speak different languages, and more often than not, use different ways of making a payment. This goes for the offline world just as much as the online one.

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Why SEO monitoring is important

Google_HummingbirdAt the end of September Google announced another change of their algorithm. After Panda and Penguin it’s time for Hummingbird. For SEO specialists and business owners who care about visibility in Google search, this always means a moment confusion, planning changes, and then optimization. Especially that it was launched about a month before the official announcement. So those who saw changes in their search results now have an explanation – Hummingbird.

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Test account in PayLane’s system

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About our test account

To accept internet payments using PayLane, the first step is to create a test account. From a Merchants point of view, this account is crucial in the process of integrating with the system. It also serves as the first stage in collecting documents and information, needed to create a production account.

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3 reasons why video marketing pays off

marketing, videoMarketing is a very broad and open topic that can cover pretty much anything. However, it’s the job of every good analyst to know exactly what pays off. In this post we are going to explore the three main reasons why videos are becoming so popular and worthwhile in marketing and branding.

First there was Twitter and Facebook where sharing your short thoughts was a great way to provoke customers in engaging with companies, then we had Instagram which brought on the era of imagery and visualizations, and at last we’ve moved onto videos with YouTube, Vine, MixBit and now even Instagram Videos. According to a Youon Infographic a page with just text will be looked at for an average of 48sec whereas a page with a video can drive up to 5 min and 50 sec on a website!

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5 Good practices in online checkout

online-checkoutShopping cart abandonment can be a plague. The web is filled with reports estimating the number of abandoned carts from 55% to 80.30% . Your website can be beautifully designed and  embody the latest trends, yet statistically only about 40% of your customers will complete the shopping process. That’s a bit discouraging.

But worry not! Sometimes a small change in the shopping process can save your income. We have listed 5 good customs (connected mainly, but not limited to design…) that can help you enhance the checkout process and make your customers experience better 

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10 Payment Methods For Global E-Businesses

global-payment-methodsEvery web business that’s seriously thinking about the global market, should consider accepting payments using most well-known global payment methods. If you want to sell around the globe, let me introduce you to a list of absolutely must-have payment methods.

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Happy Holidays from PayLane!

This Holiday season we want to take the opportunity to say thank you and we wish you nothing but the best in the coming year. May the joy and happiness of this time keep you  warm!holiday card

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Holiday shopping infographic

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Enjoying the Holiday season one online click at a time! Here is a short infographic that shows just how we shop online once the holidays are just around the corner.

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