Do you speak Spanish?
Well, there is not much to say except… ¡Hola!
Spanish is one of the most popular languages in the world (second or third place, depending on source – 407 millions of people spoke Spanish in 2010 according to Wikipedia) so think of the potential that this market has!
Not only English
It is quite probable that some of your customers are Spanish-speaking people. Or they could be your customers, if you talked to them in their language. I’ve already wrote why it is worth to use customers’ language so now I can just remind the main reasons. English is considered to be an international language, modern lingua franca, but if you want to expand to domestic markets efficiently, you should speak your customers’ mother tongues. Here’s why:
- Your customers can experience problems using your website, service or sales panel (and as a consequence they may not use your service to its full potential or flood you with questions).
- You can lose numerous potential customers if they don’t understand you at all.
- You’re able to communicate with local partners, institutions or suppliers.
- It will be much easier for you to learn the about the new market, competitors, business partners or cooperate with media, bloggers or influencers.
Say ¡Hola!
To help online businesses customize their shopping process, PayLane has prepared a Spanish version of the payment form (Secure Form). It’s another, after English, Polish and German once. Your clients can easily switch to this version choosing Spanish in the upper left corner of the Secure Form. And as always, you can personalize the form by adding your logo, address, website and contact details. It’s so easy! You’ll have a Spanish-friendly online shop or service and you’ll gain new customers. If you’re curious and didn’t use PayLane solutions before, simply sign up and try it yourself.
