Opportunities to grow can be found in various places. Expanding and taking on the online business world is a great adventure, but taking part in contests like The Next Web Startup Awards can be a great way to let others hear about you! The more people hear about your business, and get to know what you do and how you do it, the greater the chance that your success story really will be a success story. Here are 5 tips to tackling the Startup awards world:
If you’ve ever looked into accepting online credit card payments (and chances are that you have, the “Pay” in “PayLane” isn’t there just for funzies), you probably fear chargebacks more than a one-on-one meeting with your mother in law. That’s what friendly fraud is – a monster in the closet that you never knew about. For merchants, processing card not present transactions (so basically, all online credit card payments) the risk of receiving chargebacks is daunting, and rightly so, since it can be quite costly. But there is only so much that you as a merchant can do to protected yourself against them – sure, you probably have the friendliest customer support team in the whole wide world and a well worded terms of service agreement, but is that enough?
Well, it is.. sometimes. The biggest risk for any online retailer is selling non tangible goods, which are becoming more and more popular with every minute. Internet stores are basically flooded with all things digital, whether it’s a subscription to a magazine or that awesome new MP3 that’s stuck in the back of your head. These purchases that we often make with the click of only a few buttons (heck, with all these one click purchases, who isn’t tempted?) are perhaps the root of the problem.
January 26th was our 9th birthday! To celebrate this day we’ve created an infographic full of facts from 2013. From the funny and quirky office things to the great new business heights that we’ve reached, this past year was truly a great one.
But our celebration didn’t stop there! Why? Because to commemorate this great day we’ve also launched a brand new website!
This year we published a great book on e-commerce, we’ve become an official payment institution, added more banks to our offer, increased the amount of opened accounts by 784,3% percent since 2012 (that’s 2529 new accounts in 2013 alone!), and traveled more than 20,000 km this year. And those are just the highlights of our year!
Check out how great this years travel through the business universe was:
PayLane now supports a mobile version of the Secure Payment Form! This simple to use form will allow your customers to make a purchase right in their phone. What’s more if you already use our Secure Payment Form, then you don’t need to implement this mobile version because users will automatically be redirected to the Mobile Payment Form.
This service can be used by businesses who are already integrated with PayLane’s Secure Payment Form. To help you see what this Mobile Payment Form looks like, we’ve prepared a simple guide to the know-how of the Form itself.
The question on everybody’s mind is – should I allow Bitcoin as a payment form on my website? This brainchild of the pseudonymous Satoshi Namakamoto has soared from zero to hero in a very short time period. Worth barely a cent in the first year of its career (2009-2010), finally reaching dollar value in 2011, nobody saw any potential in this wildly fluctuating cryptocurrency. That is, until the bubble grew to enormous sizes in 2013, at one point reaching over $1200. But what does that mean for the future of Bitcoin? That’s what we’re going to discuss briefly.
I have a PayPal account – is that enough to accept payments from customers all over the world?Many in the Internet world believe that having a PayPal account is all you need to accept payments in any part of the globe, well you might need to have some type of a card too and that’s it. Surely, now everyone from this planet will be able to pay for our services.
True or false? Well, yes and no, that depends.
This world is a very diverse one. People live in different countries, speak different languages, and more often than not, use different ways of making a payment. This goes for the offline world just as much as the online one.
At the end of September Google announced another change of their algorithm. After Panda and Penguin it’s time for Hummingbird. For SEO specialists and business owners who care about visibility in Google search, this always means a moment confusion, planning changes, and then optimization. Especially that it was launched about a month before the official announcement. So those who saw changes in their search results now have an explanation – Hummingbird.
To accept internet payments using PayLane, the first step is to create a test account. From a Merchants point of view, this account is crucial in the process of integrating with the system. It also serves as the first stage in collecting documents and information, needed to create a production account.
Marketing is a very broad and open topic that can cover pretty much anything. However, it’s the job of every good analyst to know exactly what pays off. In this post we are going to explore the three main reasons why videos are becoming so popular and worthwhile in marketing and branding.
First there was Twitter and Facebook where sharing your short thoughts was a great way to provoke customers in engaging with companies, then we had Instagram which brought on the era of imagery and visualizations, and at last we’ve moved onto videos with YouTube, Vine, MixBit and now even Instagram Videos. According to a Youon Infographic a page with just text will be looked at for an average of 48sec whereas a page with a video can drive up to 5 min and 50 sec on a website!
Shopping cart abandonment can be a plague. The web is filled with reports estimating the number of abandoned carts from 55% to 80.30% . Your website can be beautifully designed and embody the latest trends, yet statistically only about 40% of your customers will complete the shopping process. That’s a bit discouraging.
But worry not! Sometimes a small change in the shopping process can save your income. We have listed 5 good customs (connected mainly, but not limited to design…) that can help you enhance the checkout process and make your customers experience better